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DJ Johnny Stuartwww.johnnystuart.com
Content Strategy, Brand Strategy, Graphic Design, Web Design & Development, Copywriting, Search Engine Optimization, Video Editing, Website Maintenance & Management, Website Hosting
● Approximately 40% of New Visitors come from organic search engines every month● A new source of client Inquiries
● Search engine visibility
From the moment he heard his father play a Santana record for the first time, to the moment he created his first mixtape - Johnny Stuart knew he had found his life-long passion. His goal is to share this life-long passion with the world.
The goal of the project was to translate his passion for music, his eccentric personality, and white-glove service into a new online destination. We knew that creating a dynamic and smooth-flowing website that reflects the passion for his craft was just the beginning. We also had to make sure it clearly communicated his experience with different event types, his professionalism, and ultimately, ensure the delivery of new customer leads.
After several strategy meetings and discussions, we developed a series of brand assets, brand guidelines, and marketing tools that accurately captured DJ Johnny Stuart’s personality and professionalism. The new brand toolkit will position the business for continued success in any screen or physical location for the foreseeable future. The modernized logo, brand guidelines, graphic designs, refined Mission/Vision/Tone, video editing, and new online destination, Johnny Stuart now has the communication tools to succeed.
Brand StrategyWe developed a carefully planned and strategic blueprint to how the “Johnny Stuart” brand would engage its target audience across the globe. From defining the brand colors to fonts to graphic treatments to multi-media, the new brand guidelines provided DJ Johnny Stuart a framework for consistent communications across all customer touchpoints moving forward.
Web Design & DevelopmentThe new online destination for DJ Jonny Stuart delivers on the key website functionalities important to the client and accurately captures the uniqueness of the business. Careful attention was given to the user experience and user journey. The visual story-telling and various image galleries reinforced visually the decades of experience in the entertainment world.
Search Engine OptimizationA strong SEO strategy was essential to the success of this project. Because it is such a niche and competitive industry, our SEO and content team spent a significant amount of time doing keyword exploration, keyword analytics, industry research, and competitive research. The final result is a form of story-telling that not only engages it’s visitors but also delivers a strong performance in the search engine ranking page.
We also had lots of fun taking separate videos Dj Johnny Stuart had accumulated over the years and turning it into amazing promotional videos that capture the uniqueness and vibrancy of his personality. The videos will be used for promotional campaigns.
Website Before & After
A quick visit to www.johnnystuart.com will take you through DJ Johnny Stuart's unique journey and discovery of his life-long love affair with music. It also highlights and celebrates his current mission of sharing his passion for music with guests at any type of event. Throughout his new website, visitors are greeted with renewed energy, professional services, and a user experience that is built to deliver new client leads and a best-in-class user experience. Combined with its renewed brand identity and brand guidelines, DJ Johnny Stuart is well-positioned for many years of business success.