- Market research

Once we had a grasp on Green Roots Organic's vision for the business and industry, we had our work cut out for us. We spent time researching both the industry and their growing target audience. We took time to establish contact with more of this audience, and to become a familiar, knowledgeable presence in their digital lives. Now, not only is Green Roots Organic able to grow to meet increasing industry demands, but they’re also improving their communities by educating one homeowner at a time — all supported by research and data.

- Brand identity design 

Green Roots Organic’s vision for their company's future went well-beyond its revenue or industry performance. Their passion for a greener environment, community, and families, needed to resonate with their audience as well. We decided to reimagine Green Roots Organic as more than just a lawn care company. As a result, they’ve become a trusted and valued member of the communities they care for, and their brand character and values translate across all aspects of their marketing strategy. 

- Website development & design

Not only did we improve the look and accessibility of this company’s website, but we also created a more informative and positive experience for visitors. The new website is more user-friendly, aesthetically pleasing, and well structured, with thoroughly researched and updated Search Engine Optimization (SEO). We developed a website that would allow every user access to useful materials without having to make a purchase, and while offering a positive brand interaction with every visit. 

- Social media management

Green Roots Organic knew that generating brand awareness and properly positioning their company in the marketplace meant being an active contributor on social media. Our social media experts helped Green Roots Organic create brand awareness and reach new potential customers on Instagram, Facebook, and Google My Business. Through social media management across these channels, we were able to announce the brand transition, and properly represent the new brand with modern graphic design, all while driving high-consideration traffic with succinct calls to action. 

- PPC and social media advertising

Even before the website was audited, redesigned, and restructured we were ready to bring in qualified traffic to see what kind of purchases we could drive. Our advertising experts took to Google and Facebook to set up advertising campaigns for the products that Green Roots was looking to promote. By writing enticing headlines and specific, actionable offers for each service, we were able to optimize campaigns for the best possible results. Once the web and brand redesign was complete, the advertising campaigns were edited and continued to deliver meaningful results while ensuring brand cohesion across channels.

- Search engine optimization

Ranking for top keywords and local searches on Google is one of the best assets a company can have in 2025 and beyond. During the website redesign process, our search engine optimization (SEO) experts strategically wrote website copy that positioned Green Roots Organic for continued improvements in the search engine results page and long-term growth. 

- Continuous measurement and growth 

As we launched the full business transformation of Green Roots Organic, we continued to monitor all aspects of their new integrated marketing strategy, empowering them with the knowledge to curate their content and approach. We continue to collect data for each aspect of the brand transformation, positioning the business to continue growing and adapting for years to come.