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The Challenge.
Essex Union Podiatry, despite its established presence and dedicated team of doctors, faced the critical challenge of expanding its patient base and solidifying its local market leadership. While providing comprehensive foot and ankle care, their existing marketing efforts lacked a unified, data-driven approach to consistently attract new patients and build broader brand recognition within their target counties.
The immediate goal was to enhance their digital footprint, optimize for local search, and create compelling content and promotional materials that would resonate with potential patients and drive appointments across all three locations.
TheSolution.
Our solution for Essex Union Podiatry involved a multi-faceted marketing strategy designed to address their core challenges and accelerate patient acquisition. We focused on building upon their existing brand strength, enhancing their online visibility, and creating a robust digital ecosystem.
This encompassed refining their brand messaging and guidelines, developing a new, high-performing website, implementing a comprehensive SEO strategy with a strong local focus, managing their social media presence, and creating informative content and promotional materials to educate and engage their target audience. Our approach ensured a performance-driven partnership directly linked to the achievement of their new patient acquisition goals.
Some Aspects of the Essex Union Podiatry Strategy:
- Website Development & Design
We designed and developed a new marketing website that serves as the digital home for Essex Union Podiatry and the top of their marketing funnel. The website was meticulously crafted to achieve depth of information, aesthetic impact, and ultimately, conversions. It includes a user-friendly interface, clear calls to action for appointment scheduling, and comprehensive information about their services, doctors, and locations.
The site was optimized for search engines and screens of all sizes, ensuring an optimal user experience across all devices. We also implemented ongoing website optimization, updates, and management to ensure continuous performance and relevance.
- Search Engine Optimization (SEO)
A comprehensive SEO strategy was implemented, with a strong emphasis on local SEO and inbound marketing. This included ongoing keyword research, analysis, and rank tracking, as well as page-level optimization for their website. We focused on optimizing their Google Business Profiles for all three locations and building locally relevant backlinks to enhance their ranking in local search results.
This workflow significantly scaled their visibility and discoverability in search engines for keywords and topics most relevant to individuals seeking podiatry services in Essex and Union Counties, driving qualified organic traffic to their website.
- Social Media Management
We provided full-service social media management for platforms like Facebook and Instagram, with an eye towards exploring TikTok's viability. The strategy focused on building widespread brand awareness, giving Essex Union Podiatry an authentic online personality, and humanizing the practice to forge deeper connections with potential patients.
Content included sharing daily routines and procedures, patient testimonials, "Meet the Doctors" features, clinic photos, and before-and-after treatment results. Educational content, such as quick videos explaining conditions and specialties, was also a key component, aiming to inspire key audiences and consistently convert engagement into appointments.
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