- Website Development & Design

We saw an important opportunity to improve the user experience, story-telling, and discoverability of the website. By improving the narrative, differentiation, and value proposition with a layer of technical search engine research & optimizations, we transformed each page of the website into a high-conversion marketing funnel. The website now serves as the central marketing hub for all promotional tactics capable of guiding each visitor to the desired action, becoming an Office Evolution member. 

- Search Engine Optimization (SEO)

Creating a sustainable and long-term inbound marketing engine was at the center of our search engine optimization strategy. By identifying the leading keywords that are relevant to Office Evolution and its targeted users, we informed the technical copywriting and story-telling. This strategy combined with other SEO best practices, answering FAQs, and a more technical web page structure will ensure long-term visibility and discoverability in search engines, driving leads for years to come. We saw an immediate boost in traffic after implementing this strategy. In just 2 short months, Office Evolution benefitted from a 300% increase in organic traffic to the newly optimized website.

- Paid Advertising

Office Evolution Clark had a strong existing online presence that just needed some updates, so social media advertising was our first approach to increasing revenue. We used our optimized social media advertising campaigns to offer the same great monthly promotions and to create stronger brand awareness within the target audience. We continued to monitor data from these campaigns to continuously adapt our social media advertising strategy to OE’s target audience’s needs and interests. We achieved greater traffic and conversions while reducing the CPC budget and generating more organic traffic through social media channels, and we helped them step up to the challenges of a changing professional world.