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-Our results in numbers.
28%
Revenue increase YoY%
670%
Increase in clicks from Google Search
210%
Increase in website users
54%
Decrease in advertising cost (CPC)
32%
Increase in average search position
2800%
Increase in Instagram reach
The challenge.
Little Friends pet sitting is a Charlotte, NC pet care company that has specialized in delivering pet sitting and dog walking services since 2011. When LFPS approached Splurge in 2021, they were aiming to recover from revenue lost during the pandemic, while also looking to position themselves for long-term success against increasing competition from local and nationwide businesses. LFPS's website was struggling with slow loading speed and missing the unique value-adds and modern experience needed to differentiate LFPS in the crowded marketplace. Plus, their brand had not been touched since the business was founded, and it was clear they needed a refresh.
After researching and benchmarking Little Friends’ major local and national competitors, and meeting with them to discuss their marketing needs and preferences, we got to work re-envisioning their brand. Our rebranding strategy included a new color scheme and a logo overhaul, a change that transformed the design and approachability of the brand. We also implemented a new social media strategy showcasing the content their audience loves to see: creative colors, fun and interesting information, and adorable pets.
Thesolution.
We looked to redesign the Little Friends pet sitting brand for a high-converting and intuitive user experience. We began with an in-depth SEO analysis and built a strategy that would move LFPS up the ranks of Google against a sea of competitive options. Then, we implemented the SEO strategy into a complete redesign of their website, elevating the user experience to the level of ease and reliability that the business itself was offering.
Through these coordinated marketing efforts and others, we transformed the Little Friends website and user experience, helped them reach a better targeted audience, and increased brand awareness online. With continuous results monitoring and reporting, we’ve worked with Terry and the team at LFPS to increase web traffic, leads, ad impressions, brand awareness and social media reach that continues to pay off for the business.
How our full-service digital marketing agency achieved success for Little Friends:
- Rebranding & brand strategy
We knew that Little Friends needed a new brand identity that better reflected their business goals and personality. We helped reinvigorate the brand with a fresh new color palette that translated well both to a digital audience and through print materials. Once we settled on the right colors and design elements, everything fell into place.
- Website development & design
One of the most intricate and important elements of Little Friends' rebranding and marketing strategy was designing and rolling out a more user friendly and functional website. The user experience needed a major upgrade and the original site had loading and speed issues for some users. We developed a more streamlined, functional website where visitors could easily find what they were looking for, all while enjoying the new brand experience along the way.
- Social media management
We knew Little Friends were well-positioned to showcase their services on social media, because who doesn’t love to see pets? However, their existing social media content was not unified and didn’t represent the brand voice and personality the way we knew it could. We created a content strategy that included short form video, which helped unify the brand voice and reach Charlotte pet parents who were seeking the services LFPS had to offer. As a result, LFPS saw an increase of more than 1,000 Instagram followers and increased brand awareness with 2800% more organic reach Instagram reach.
- PPC advertising
In a crowded market, Little Friends was having trouble converting clicks to leads with their existing PPC and social media campaigns. After researching and refining their audience, we created better structured and more enticing ads that increased their conversions quickly. Then, we created a landing page to help users navigate through the marketing funnel. Over the course of 3 months in 2022, LFPS saw 223 goal completions for their PPC landing page, bringing the cost per conversion to under $11 per new client acquired.
- Search engine optimization
We implemented a multi-part strategy in phases throughout the course of a year, and continued to track data and responses to each of these changes as we moved ahead. Now, Little Friends has a fully optimized website, social media and content strategies, PPC and social campaigns, and web structure that just makes sense — positioning Little Friends Pet Sitting for continued growth year over year.
" I am totally, wonderfully HAPPY with Splurge! We started using Splurge around 2 years ago. Started small with just Social Media and an SEO review. They rocked it! After a few months of tracking the results and learning where we were in the SEO results, Splurge presented us with a complete view of what they realized we needed to do to reach our goals: #1 on Google for Pet Sitting and Dog Walking in our service area and #2 Google referrals leading to new clients. "
Terry RichardsonLittle Friends CEO
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