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- Marketing Solutions for:

Elite Psychiatry

Launching a compassionate and accessible mental health practice from the ground up.

Client: elitepsych.org
Services: Brand Strategy & Positioning, Brand Identity & Design, Website Design/Development, Content Marketing, Search Engine Optimization, Full Technology Implementation
Industry: Health Care

Our results.

Successful end-to-end launch of a new medical practice.

Established a strong, authoritative digital presence from day one.

Seamless integration of a full technology ecosystem for efficient patient management.

Clear and consistent brand messaging across all digital touchpoints.

The Challenge.

Elite Psychiatry was founded in 2023 by Dr. Daniel Finch with a clear and compassionate mission: to provide rapid-access, expert mental health care to the New Jersey community. As a brand-new medical start-up, they faced the significant challenge of building a complete business infrastructure and market presence from scratch. They needed more than just a logo; they required a comprehensive brand identity, a robust digital platform, and a fully integrated technology stack to attract patients and manage their care effectively. The core challenge was to translate their vision of compassionate, accessible, and expert care into a tangible brand and an operational business that could immediately begin serving patients 

TheSolution.

Splurge partnered with Elite Psychiatry to serve as their outsourced marketing department, providing a full-suite solution to launch the practice. Our approach was to build a strong foundation that not only looked professional but was also engineered for growth and patient acquisition. We developed a cohesive strategy to establish Elite Psychiatry as a trusted, modern, and compassionate provider in a competitive healthcare landscape.

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A Closer Look at Our Strategy:

- Brand Identity & Design 

With the strategy set, our design team created a brand identity that visually communicates trust, calm, and professionalism. The logo, color palette, and typography were carefully selected to create a welcoming and serene feel, appropriate for a mental health practice. This new design language was applied consistently across all assets, ensuring a unified and recognizable brand from the very first touchpoint.

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- Website Development & Design

The website is the digital front door for Elite Psychiatry. We designed and developed a custom, user-friendly site optimized for patient conversion. The site clearly outlines their services (Psychiatry and Therapy), introduces their expert team, and provides valuable information on the conditions they treat. Key features include easy-to-find contact information, clear calls-to-action for scheduling consultations, and a responsive design for seamless access on any device.

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- Content Marketing & SEO

To build authority and attract the right patients, we developed a content strategy centered on their areas of expertise. We created informative and empathetic content for the website that addresses common mental health concerns. Our SEO efforts focused on local search terms relevant to their Westfield, NJ location and statewide virtual services, ensuring that individuals seeking mental health support in New Jersey could easily find them.

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- Full Technology Implementation

As a new venture, Elite Psychiatry needed its entire technology ecosystem built out. Splurge managed the full implementation, setting up analytics for tracking performance, advertising accounts for future campaigns, a secure patient portal for confidential communication, and an email marketing system for patient engagement. This created a turnkey operational backbone, allowing the Elite Psychiatry team to focus on what they do best: providing exceptional patient care.

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Let's work together

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