- Branding & visual identity

Metrocoat needed a brand that balanced their century of expertise with modern appeal. We kept the essence of their trusted industrial identity while giving it a contemporary polish. The new design uses clean typography and bold elements that feel both established and forward-thinking, perfect for a company that's been innovating since the early 1900s. The refreshed look speaks directly to their printing industry clients while maintaining the warmth of a family-owned business.

- Website development & digital experience

The heart of Metrocoat's new presence is their custom-built website, designed specifically for their B2B clients' needs. We created an intuitive product catalog that makes it easy to browse their extensive range of coatings and pressroom supplies. Each product page includes detailed technical specifications and application guidelines — information their clients previously had to request manually. The streamlined ordering system now allows print shops to place orders efficiently, while still maintaining the personal connection Metrocoat is known for.

- Marketing materials

We extended the new brand look across all customer touchpoints, from product packaging to trade show materials. Their facility signage, business cards, and sales materials now work together to tell a cohesive story. Email marketing campaigns were designed to keep clients informed about new products and technical innovations. Even their shipping labels and packing slips became opportunities to reinforce their professional, quality-focused brand.