Thank you!
We will contact you shortly.
-Our results.
● Increase in client inquiries.
● Brand consistency across all touchpoints.
The challenge.
Maya's Cake Cartel — and the young entrepreneur behind it — embarked on a bold journey during the height of the Covid-19 pandemic.
Maya’s Cake Cartel created single-serve cakes and other treats to encourage socially distanced celebrations to continue all year. The company’s founder was looking for a fun, minimalist way to create uniformity and appeal within her rapidly growing clientele. Her personalized and customizable treats were an instant hit, and she needed a branding strategy to offer an equally personal customer experience.
Maya was looking to expand her existing customer base through new social media marketing campaigns and other digital marketing tactics, so we introduced some physical and virtual design elements and marketing materials to help this young business take off.
Thesolution.
Maya's Cake Cartel had already done some social media marketing and was gaining referrals and new clientele through social media sites. However, the business also needed to establish a uniform brand across all customer touchpoints, including the social media platforms they were not yet using. Maya’s Cake Cartel needed a unique design concept, standardization within the brand, and to reach a broader audience.
Because the company was so new, and this was Maya’s first business, we wanted to put together a brand concept that could grow with her. The company was already expanding and generating stable income, and it was clear Maya’s Cake Cartel had plenty of growth potential. We created a brand strategy to reflect Maya's young, entrepreneurial spirit, that was also flexible and professional enough to scale with her imminent growth.
Maya's Cake Cartel's digital marketing strategy:
- Branding & identity systems
Maya needed a brand as unique and rich as her products. We wanted to create something that would reflect Maya’s drive and passion for the business (at only 16 years old!) as well as the whimsy and celebratory colors and concepts that her products symbolize.
Our design for Maya’s brand became a marriage of charisma and professionalism, and Maya’s Cake Cartel will have many years of success with our final designs. We incorporated clean lines, a bright color pallet, subtle yet fun patterns, and sophistication through minimalism.
- Marketing materials
Once the logo and branding design systems were developed, we got Maya started with a professional, yet eye-catching, business card and company letterhead. We applied the same design system across multiple physical marketing spaces, by designing her company sign, merchandise, and all product packaging. Now her sweet treats come in memorable cupcake box designs, complete with patterned tissue paper. We also created customized menus and optimized her existing social media accounts to reflect the same bold branding.
"Splurge Media did the marketing for our business and I am so pleased with the logo and menu designs they came up with. In spite of only meeting online, Splurge Media was so responsive to my feedback and truly captured the aesthetic of my vision. Definitely trust them with your business marketing!"
Maya & Aleny SernaOwners, Maya's Cake Cartel
Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!