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-Splurge case study examples:

DJ Johnny Stuart

DJ Johnny Stuart is more than just a celebrity DJ. He's the key to creating the most memorable experiences for any private or public event.

Client: johnnystuart.com
Services: Content Strategy, Brand Strategy, Graphic Design, Web Design & Development, Copywriting, Search Engine Optimization, Video Editing, Website Maintenance & Management, Website Hosting
Industry: entertainment industry.

Our results.

A new source of client Inquiries

● Approximately 40% of New Visitors come from organic search engines every month

Search engine visibility.

The challenge.

From the moment he heard his father play a Santana record for the first time, to the moment he created his first mixtape - Johnny Stuart knew he had found his life-long passion. His goal is to share this life-long passion with the world.

The goal of the project was to translate his passion for music, his eccentric personality, and white-glove service into a new online destination. We knew that creating a dynamic and smooth-flowing website that reflects the passion for his craft was just the beginning. We also had to make sure it clearly communicated his experience with different event types, his professionalism, and ultimately, ensure the delivery of new customer leads.

Thesolution.

After several strategy meetings and discussions, we developed a series of brand assets, brand guidelines, and marketing tools that accurately captured DJ Johnny Stuart’s personality and professionalism. The new brand toolkit will position the business for continued success in any screen or physical location for the foreseeable future. The modernized logo, brand guidelines, graphic designs, refined Mission/Vision/Tone, video editing, and new online destination, Johnny Stuart now has the communication tools to succeed.

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DJ Johnny Stuart's digital marketing strategy.

- Branding & visual identity

Metrocoat needed a brand that balanced their century of expertise with modern appeal. We kept the essence of their trusted industrial identity while giving it a contemporary polish. The new design uses clean typography and bold elements that feel both established and forward-thinking, perfect for a company that's been innovating since the early 1900s. The refreshed look speaks directly to their printing industry clients while maintaining the warmth of a family-owned business.

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- Website development & digital experience

The heart of Metrocoat's new presence is their custom-built website, designed specifically for their B2B clients' needs. We created an intuitive product catalog that makes it easy to browse their extensive range of coatings and pressroom supplies. Each product page includes detailed technical specifications and application guidelines — information their clients previously had to request manually. The streamlined ordering system now allows print shops to place orders efficiently, while still maintaining the personal connection Metrocoat is known for.

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