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-Our results in numbers.
171%
Increase in local searches
57%
Increase in call volume from local searches
1110%
Increase in SEO-indexed keywords
The challenge.
After nearly a century of serving the Brookline community, Brookline Lock Company approached us with a digital marketing challenge: how to evolve their brand while preserving their legacy of exceptional service. Having grown from a neighborhood locksmith to a comprehensive hardware provider, they needed an online presence that could showcase their extensive product line — from traditional keys to sophisticated security systems — while maintaining the personal touch that had earned them trust among residential customers and major institutions alike.
The solution demanded more than just a website overhaul. Our strategy focused on streamlining their vast product archive, creating targeted messaging for both homeowners and commercial clients, and developing a bold new brand identity. This careful balance of innovation and tradition helped Brookline Lock connect with modern consumers and business clients while honoring their century-old reputation for neighborly service, positioning them for another hundred years of success in the digital age.
Thesolution.
To better connect local consumers with Brookline Lock's products, we knew we needed to conduct extensive research and implement better search engine optimization for the site. Then, we needed to understand the history of this long standing company and what it wanted to represent in the 21st century and beyond.
We worked with Brookline Lock Company to design a new logo and brand design language that would unify their modern online presence with their established reputation in the community.
-Brookline Lock's marketing strategy:
- Search engine optimization (SEO)
Brookline Lock had an established online presence but needed help reaching a wider audience. While they remained busy serving the local community, they were also ready to connect with new customers seeking their products and services. By optimizing their new website with keyword analytics, better indexing, and a search friendly copy structure, we increased search engine rankings for 1110% more keywords. This resulted in a 171% traffic increase from local search and a 57% higher call volume from Google search, both within just three months.
- Improving user experience
As a company, Brookline Lock had already withstood the test of time. However, their website was ready for an upgrade. Through the course of their history, Brookline Lock had amassed an impressive inventory of products, driven by nearly 100 years of lock and key technology innovations. Needless to say, their website was a bit outdated. We helped the company pivot and stand out in a crowded marketplace with new messaging and design language. Then, we designed their website with the user in mind. Now, their streamlined website is ready to carry the company’s legacy for the foreseeable future. The branding and messaging are more unified, and the page is easier to navigate with a friendlier, approachable look.
- Brand enhancements
Throughout its lifetime, Brookline Lock had expanded and modernized its inventory and services, but still needed to modernize their brand to become more recognizable in the contemporary marketplace. We redesigned Brookline Lock’s logo and brand design language to create uniformity and portray the longevity and trustworthiness of the business. The new brand design helped marry the updated messaging and streamlined online presence. Now, the website is cohesive, and the company’s logo and branding stand out in both physical marketing materials and digital media.
- Refreshed sales material
Once we created an easy-to-navigate website with updated messaging, branding, and logos, it was time to market to the offline audience. As a nearly century-old community-centered business, Brookline Lock had built a foundation with local neighbors who still saw the company as a community pillar. So, we created a series of brochures and sales materials to announce the company’s rebrand and remind offline customers that they’re still valued and would continue to be for many years to come. By segmenting and targeting a more specific audience, we were able to provide commercial customers with detailed but concise product offerings for their particular industry pain points.
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