Thank you!
We will contact you shortly.
The challenge.
Teddy + Puppy is an entertainment company that brings adventure to life for families, whether exploring across the world or from their living room. Through the characters and stuffed animals of Teddy and Puppy, storybooks with real landmarks, maps, passports, and interactive tools, they create immersive experiences that make every trip — real or imagined — an opportunity for discovery and learning. Each element works together to help children become confident explorers, turning new experiences into exciting adventures while building lasting family memories.
The company faced a critical challenge: establishing a strong digital presence and e-commerce foundation to achieve their target monthly revenue of $12-15K. With an existing WooCommerce platform that needed modernization, they required a complete digital transformation to create a seamless customer experience and build a sustainable sales channel.
The challenge extended beyond just platform development – it required creating a compelling brand story that would resonate with both parents and children, while building a marketing ecosystem that could consistently drive sales and engagement in the competitive children's entertainment market.
Thesolution.
Understanding that success in the children's entertainment market requires both creativity and technical excellence, we crafted a comprehensive three-phase approach to transform Teddy + Puppy's digital presence. Our strategy focused on creating a strong foundation through brand development, modern e-commerce implementation, and sustainable marketing channels.
Teddy + Puppy's marketing strategy:
- E-commerce Platform Migration
With a focus on creating a scalable and user-friendly shopping experience, we undertook a strategic migration from WooCommerce to Shopify. This modern e-commerce foundation was designed to support both current needs and future growth. We integrated essential tools like Klaviyo for email marketing automation and implemented robust tracking systems to ensure every marketing effort could be measured and optimized. The new platform serves as a central hub for all marketing activities, designed to convert visitors into loyal customers.
- Performance Monitoring & Optimization
We've implemented comprehensive tracking systems and performance dashboards to measure and manage all marketing efforts. This data-driven approach allows us to:
- Monitor real-time sales performance against the $12-15K monthly revenue target.- Track customer acquisition costs across all channels.- Measure engagement rates across social media platforms.- Analyze email marketing performance metrics.- Optimize paid media spend for maximum ROI.
- Content Strategy & Social Engagement
Our content strategy focused on creating engaging stories that bring the Teddy + Puppy travel adventures to life across all channels. The approach combines educational value for parents with entertaining content for children, ensuring the brand resonates with both audiences. We established a systematic content creation process that supports both SEO objectives and social media engagement, creating a consistent pipeline of high-quality content that drives organic growth.
- Paid Advertising
Teddy + Puppy's travel experiences come to life through precision-targeted search and social campaigns, connecting with adventure-seeking families where they browse and explore. By leveraging granular audience data, we pinpoint parents who prioritize enriching travel experiences for their children. Our multi-platform approach creates strategic moments of discovery — from that first spark of wanderlust on Instagram to the detailed itinerary search on Google. Each campaign element works in concert, building recognition while guiding families toward booking. Real-time performance analysis lets us fine-tune our approach, maximizing impact while maintaining a cohesive brand narrative that resonates across every digital touchpoint.
- Influencer Marketing Integration
We're cultivating a select community of storytelling parents and family-focused creators who bring Teddy + Puppy's dual-purpose adventures to life. These partnerships showcase how their products transform both travel preparation and living room expeditions into memorable moments. Through carefully chosen micro-influencers and a structured affiliate program, we're weaving real family narratives that spotlight Teddy + Puppy's adaptability - from airport companions to rainy-day imaginary playmates. Each partnership serves as a window into authentic family experiences, demonstrating how Teddy + Puppy make destination travel and creative play at home wonderful experiences. These genuine stories resonate with parents seeking meaningful ways to nurture their children's sense of discovery.
Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!