- Creating a World-Class Brand Identity

Following discovery discussions with CloudX leadership, the Splurge and CloudX teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress CFOs and Controllers on all types of media. With a value-oriented design that set the tone for forward-thinking messaging and conversations, the CloudX brand was now ready to re-enter the market and draw an audience that would immediately associate them with top performers in the market.

- Website Development & Design

CFOs and Controllers do not have time to waste, so we produced a website that got them the information they needed, as fast as they needed it. Starting off with website structure, Splurge produced unique pages for each of the priority areas that their ideal customer would consider: system integrations, case studies, resources, and value pitch by role. By addressing the most important topics upfront, the ideal CloudX customer could spend more time learning about what differentiated CloudX, and less time wondering if CloudX's solution was qualified for their interest.

- Social Media Management

Based on competitive research and an expert understanding of channel users, LinkedIn was the apparent focus of CloudX social media marketing efforts. Competitive industry research indicated an opportunity to gain traction by producing social-media-specific content that would exclusively attract their target prospects. We leveraged existing blog content to share insights across their desired audience: by industry, role, solution, and integration. 

- Paid Advertising 

The two primary CloudX audiences in 2022 were finance leaders that were 1) in the automotive industry and 2) using the SYSPRO ERP. To target this audience, Splurge produced three comparison blog pieces that aimed to place CloudX in the search results for searches related to the competitive services in question.

These comparison blog posts positioned CloudX in the top 10 ranking for at three highly relevant keyword searches related to each competitive software, making CloudX's name appear on the first page of Google for such searches.

- Search Engine Optimization

CloudX belongs to a highly competitive space, which means that SEO for primary target keywords could be an expensive and hard-fought battle. In order to set CloudX up for success, we performed a complete website audit which identified thousands of errors across hundreds of pages on the site. Over the course of 2022, we troubleshot these issues and improved the website health score drastically, from 39/100 to 79/100.

Following a comprehensive SEO strategy implementation, we saw organic traffic to the CloudX site double including a significant increase in site score and keyword rankings sitewide. See associated image for more details.