- Creating a World-Class Brand Identity

Following discovery discussions with Prysma leadership, the Splurge and Prysma teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress their audience across all types of media.
The previous Prysma logo was outdated and difficult to apply, so Splurge's rebranding efforts reformed it without losing its essential idea. With a value-oriented design that set the tone for forward-thinking messaging and conversations, the Prysma brand was now ready to re-enter the market and draw an audience that would immediately associate them with top performers in the market.

- Website Development & Design

Prysma's clients seek clarity and efficiency when making significant financial decisions. We focused on creating a website that was not only aesthetically pleasing but also exceptionally functional and intuitive. Through comprehensive Website Updates and Web Development, we ensured Prysma's online presence provided immediate, effortless access to critical information regarding loan options, competitive rates, and their simplified financing process.
The site was meticulously designed to highlight Prysma's unwavering commitment to total customer satisfaction and security, making the user journey straightforward and reassuring, contributing to a 15% improvement in conversion rates from website visitors to inquiries.

- Paid Advertising 

The two primary CloudX audiences in 2022 were finance leaders that were 1) in the automotive industry and 2) using the SYSPRO ERP. To target this audience, Splurge produced three comparison blog pieces that aimed to place CloudX in the search results for searches related to the competitive services in question.

These comparison blog posts positioned CloudX in the top 10 ranking for at three highly relevant keyword searches related to each competitive software, making CloudX's name appear on the first page of Google for such searches.

- Social Media Management

Based on competitive research and an expert understanding of channel users, LinkedIn was the apparent focus of CloudX social media marketing efforts. Competitive industry research indicated an opportunity to gain traction by producing social-media-specific content that would exclusively attract their target prospects. We leveraged existing blog content to share insights across their desired audience: by industry, role, solution, and integration. 

- Email Marketing & Landing Pages

To effectively nurture leads and provide personalized information, we developed highly targeted Email Marketing campaigns. These were strategically paired with optimized Landing Pages designed for specific offers and client segments. This integrated approach allowed Prysma to communicate with prospects efficiently, guiding them smoothly through the financing journey and strengthening client relationships, resulting in an average email open rate of 28% and a 12% click-through rate to landing pages.

- Search Engine Optimization (SEO)

Understanding that clients need to find Prysma easily, we implemented a robust SEO strategy. We optimized Prysma's online content to ensure high visibility in search results for relevant financing queries, achieving a top-3 ranking for 70% of their core keywords within nine months. This involved strategic keyword integration and technical optimizations to significantly improve Prysma's organic search rankings, making it easier than ever for potential clients to discover their tailored lending solutions.

- Media, Video & Editing

To build a deeper connection with potential borrowers, Splurge leveraged Media, Video, and Editing services. We crafted compelling video content that explained complex financial concepts simply, showcased client testimonials, and highlighted Prysma's commitment to quality service and transparency. This multimedia approach helped to build trust and effectively communicate Prysma's value proposition.