-Splurge case study examples:

Prysma

Prysma Lending Group, headquartered in Danbury, CT, is a leading financial institution that has specialized in facilitating homeownership for the Latino community and other minority groups for more than two decades.

Client:
prysma.com

Services:
Rebranding, Brand Strategy & Development, Search Engine
Optimization, Backlink Management, Event Marketing Messaging Development, Website Copywriting, Content Strategy, Content Marketing, Web Design & Development, Graphic Design, Sales Materials & Collateral, Print Mailers, Social Media Marketing, Email Marketing.

Industry:
Mortgage Lending Industry

- Creating a World-Class Brand Identity

Following discovery discussions with Prysma leadership, the Splurge and Prysma teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress their audience across all types of media.
The previous Prysma logo was outdated and difficult to apply, so Splurge's rebranding efforts reformed it without losing its essential idea. With a value-oriented design that set the tone for forward-thinking messaging and conversations, the Prysma brand was now ready to re-enter the market and draw an audience that would immediately associate them with top performers in the market.

- Website Development & Design

Prysma's clients seek clarity and efficiency when making significant financial decisions. We focused on creating a website that was not only aesthetically pleasing but also exceptionally functional and intuitive.
Through comprehensive Website Updates and Web Development, we ensured Prysma's online presence provided immediate, effortless access to critical information regarding loan options, competitive rates, and their simplified financing process.
The site was meticulously designed to highlight Prysma's unwavering commitment to total customer satisfaction and security, making the user journey straightforward and reassuring, contributing to a 15% improvement in conversion rates from website visitors to inquiries.

- Asset Production & Graphic Design

To powerfully reinforce Prysma's brand message of trust and client-centric service, we executed extensive Asset Production and Graphic Design. This included creating a comprehensive suite of professional and visually appealing materials, from engaging digital collateral to crystal-clear informational graphics. 



These assets were crucial in communicating Prysma's mission and product offerings effectively across all platforms, ensuring a consistent and strong brand presence that resonated with diverse client profiles, enhancing overall brand consistency across digital channels by 95%.

- Social Media Management

To strengthen Prysma's digital footprint and connect directly with their community, we developed and executed a highly engaging social media strategy. By consistently sharing educational content, market insights, and community-focused messaging, we transformed their social channels into an active hub for prospective homebuyers. Our ongoing management has successfully driven consistent engagement, expanded their online following, and built meaningful trust with an audience navigating the complex homeownership journey.

- Email Marketing & Landing Pages

To effectively nurture leads and provide personalized information, we developed highly targeted Email Marketing campaigns. These were strategically paired with optimized Landing Pages designed for specific offers and client segments. This integrated approach allowed Prysma to communicate with prospects efficiently, guiding them smoothly through the financing journey and strengthening client relationships, resulting in an average email open rate of 28% and a 12% click-through rate to landing pages.

- Search Engine Optimization (SEO)

Understanding that clients need to find Prysma easily, we implemented a robust SEO strategy. We optimized Prysma's online content to ensure high visibility in search results for relevant financing queries, achieving a top-3 ranking for 70% of their core keywords within nine months. This involved strategic keyword integration and technical optimizations to significantly improve Prysma's organic search rankings, making it easier than ever for potential clients to discover their tailored lending solutions.

- Media, Video & Editing

To build a deeper connection with potential borrowers, Splurge leveraged Media, Video, and Editing services. We crafted compelling video content that explained complex financial concepts simply, showcased client testimonials, and highlighted Prysma's commitment to quality service and transparency. This multimedia approach helped to build trust and effectively communicate Prysma's value proposition.