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Social Media Advertising Services

Soak up customers by partnering with a social media advertising company that focuses on small businesses and mid-sized businesses.

Social media advertising for small businesses.

The majority of small business ads are ignored by most people, most of the time.

But with the right campaign, made by the right social media marketing agency, you can attract meaningful visitors efficiently, and consistently.

At Splurge, we create advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter that meet your customers where they are, with the solution they crave. Most importantly, at a price that makes your small business tick.

  • Meaningful website visits from your target audience

  • Increased brand visibility and brand awareness at a low cost

  • New revenue growth from efficient use of advertising spend

300% in revenue growth following website re-design 

In 2020, Splurge partered with Strong Hardwood Floors (stronghardwoodfloors.com) to build an SEO optimized, mobile-responsive website for their small business.

    300% increase in Revenue 
    120% Increase in Organic Search
    165% Increase in Website Traffic
    210% Increase in Lead Generation

We love Splurge! With Rod's help we started seeing a huge increase in calls and leads from our website. 

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Social Media Campaigns that Define Efficiency

Data-Driven Decision Making

Why guess when the data never lies? We use combined KPI measurements to optimize advertising campaigns for the best return on your investment.

    Know exactly how your money is being spent
    Attract your target customers with greater efficiency and precision
    See continuous improvement over time with data tracking
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Consumer-Centric Campaigns

Your business revolves around your customers, so why shouldn’t your advertising? We use cutting-edge, consumer-centric strategies to draw your audience to your site.

    Meet your customers on the social platforms where they're most active 
    Speak with your ideal customer in their language
    Signal a value match with on-brand graphics and communications
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Custom Audience Creation

We build custom audiences based on your persona, carefully selecting locations, keywords, and devices that will find your potential customers at the right time.

    Present your niche audience with content that fits their feed
    Continuously grow and define your product-specific audiences
    Increase efficiency of your ad campaign as audience grows more accurate
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Measurement and Reporting

Advertising is never a “one-and-done” effort, and the perfect social media ad campaign does not exist. We strive through advanced analytics to optimize each advertisement for optimal results on each social media channel, on an ongoing basis.

    Maintain a transparent view on your campaign progress
    Optimize content and campaigns over time
    Scale campaigns for seasonal or behavioral trends
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Splurge is your one-stop shop for marketing strategy and execution

Splurge is a full service marketing agency with capabilities in every facet of your marketing.
Many small businesses we partner with combine initiatives for optimal results, including services like:
● Web design services● SEO (Search Engine Optimization) services● Branding services● Content marketing services● PPC advertising services● Social media management services

One Social Network Does Not Fit All

Our social media marketing strategies are always customized because your customers are unique to your business. Depending on your audience, we may test social media advertising campaigns on the following social networks. 

Facebook Advertising

Facebook is the most popular social media platform for businesses to advertise on. Facebook marketers consistently return to it because with the right Facebook marketing strategies, marketing on Facebook can provide one of the best returns with the most number of ad campaign creation options. 

    Advertising on Facebook means being able to target niche audiences
    80% of the world's internet users are on Facebook
    Facebook marketing for small businesses maintains one of the lowest CPC (cost per click)

Instagram Advertising

Instagram is owned by Facebook, so many of the social media marketing options that apply to Facebook, also apply to Instagram. The difference is that Instagram operates on a completely different type of content, and attracts a separate demographic. The best way to market on Instagram is by carefully curating video and image content to interact with your target audience and draw ideal customers and high-quality leads to your website. 

    Roughly 80% of Instagram users will act on an ad at some point
    Paid advertising on Instagram allows for more than 10 content formats
    More than 1 billion Instagram users are active monthly

Twitter Advertising

Advertising on Twitter means advanced audience and ad targeting to reach a more sophisticated, tech-savvy demographic. Twitter advertising is cost-effective and broadly reaching across online shoppers.

    Twitter maintains the lowest CPC of any social advertising platform
    With 400 million active users, Twitter is the 17th largest social platform
    There are very little restrictions and rules around Twitter marketing services

LinkedIn Advertising

Marketing on LinkedIn is a great fit for targeting specific job positions and industries with niche advertising content. As a LinkedIn marketing company, our focus is to create advertisements that fit into the LinkedIn feed and excite your customers into action.

    The total LinkedIn marketing audience has grown 25% from 2019-2021
    LinkedIn remains the most trusted of all major social platforms by users
    Advertising on LinkedIn is the best way for finding leads via social media advertising

Know Your Ideal Customer?

Our social advertising service will bring them to your website ready to buy. You can make the right ad and put it on the right social channel, but nothing matters until the right person sees it.

Creating a custom audience 

Creating a custom audience helps your social media campaign reach exactly the consumer you intend to: the informed customer who's ready to buy. This customer has qualified themselves by displaying interest in your product category or by interacting with your brand online. We make building this audience easy by gathering customer data that you either already have or that we can collect for you. Great content should be appreciated. We'll help build the perfect audience from your target markets to receive it. 

Retargeting Campaigns

Retargeting campaigns can be built based on where your potential or previous client is in the marketing funnel and buying process, as well as how they interact with your brand. Retargeting can include generating content to be delivered to members of your target audience based on triggering actions online. Just filled out our online opt-in form? We've got content for that. Abandoned a shopping cart? We know exactly how to retarget and bring your client back to your products and services page. 

How to Work with Splurge

Know exactly what you’re paying for, and how it's working for your business.

  • Schedule a free consultation for a custom proposal

  • Miscellaneous 18 final

    Once proposal is accepted, we hit the ground running

  • Results begin as early as month 1 depending on services

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Brands We've Worked With

Why choose Splurge as your small business branding agency?

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    Eyes on the bigger picture

Digital marketing has become a necessity for businesses to survive, and mastering it with a team of experts that put long-term business value first can help your whole business thrive. Whether you want to build richer interactions with your target audience, make a name for yourself in the community, or grow to become an international entity, we're here for you.

  • Focus on driving business value

A more cohesive marketing strategy means more high-quality interactions with your target audience, more relevance, and more sales. We're here to help you build a better marketing foundation and to boost your reputation within your industry. Over time, the positive reviews and consistency will set a foundation for your business that will be difficult to diminish.

  • Industry-leading expertise

With consistency and dedication to representing your brand voice and industry expertise, we'll help you stand out from the crowd. Carefully researched and curated content will give your business value to your target audience, regardless of whether or not they're actively buying. We'll help you build trust with your high-quality leads, and make sure your ideal customer remembers your value to them when they're ready to buy. 

Social Media Advertising FAQ's

  • What type of results can I expect?

    We'll measure your results in website traffic and conversions. While it's difficult to quantify the scope of success from a social media advertising service alone, you can expect an increase in web traffic, brand awareness, and conversions, which we track over time. The amount of traffic and conversions you'll gain will depend on both your investment and your unique brand position.

  • What is the difference between social media advertising and social media management?

    Social media advertising refers to paid advertising campaigns through social media. Splurge's social media management service includes only organic content such as brand awareness content posts and organic posts. Free, organic content publishing is also a great way to connect and build trust with your current and potential clientele. 

  • What advertising budget do you recommend starting with?

    The U.S. Small Business Association recommends businesses that earn less than $5 million per year allow 7-8 percent of their marketing budget for advertising. The amount we recommend you spend on advertising will depend on unique aspects of your business, included but not limited to your revenue and product or service prices. We’ll also consider your brand goals, scaling needs, growth stage, and target audience.

  • How do I know which social media channel I should focus on?

    Different social media platforms have different strengths and weaknesses depending on your social strategy. Each social platform is used by a unique demographic that may or may not fit your target audience profile.

    Your dedicated social media manager will take into account your brand position and ideal customer to filter through the social media networks and decide where to build your social media presence.

    We'll evaluate every aspect of your brand personality and business goals to determine which social media channels and social media marketing strategies are best for your business to focus on. Get started by talking with our marketing team today.

  • Should I hire a social media advertising agency?

    Different social media platforms have different strengths and weaknesses depending on your social strategy. Each social platform is used by a unique demographic that may or may not fit your target audience profile.

    Your dedicated social media manager will take into account your brand position and ideal customer to filter through the social media networks and decide where to build your social media presence.

    We'll evaluate every aspect of your brand personality and business goals to determine which social media channels and social media marketing strategies are best for your business to focus on. Get started by talking with our marketing team today.

  • How do you make content for my business?

    We'll start by getting to know your brand values, goals, and voice. We'll interview you to understand your scaling needs, creative tastes and vision for your brand's future. After we build that foundation, we'll research your industry's market and curate content to the social media platforms that reach your specific target audience.

    Still have questions? Want to see what Splurge media can do for the value and growth of your business? Get in touch with us today to get a customized proposal for meeting all of your marketing and scaling needs. 

Let's Grow Your Business Together!

Get in touch with us for a Free Marketing Consultation.

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