- User experience & value proposition

We saw an important opportunity to improve the user experience, storytelling, and discoverability of the website. By improving the narrative, differentiation, and value proposition with a layer of technical search engine research & optimizations, we transformed each page of the website into a high-conversion marketing funnel. The website now serves as the central marketing hub for all promotional tactics capable of guiding each visitor to the desired action: becoming an Office Evolution member. 

- Search engine optimization (SEO)

Creating a sustainable and long-term inbound marketing engine was at the center of our search engine optimization strategy. By identifying the leading keywords that are relevant to Office Evolution and its targeted users, we informed the technical copywriting and storytelling. This strategy combined with other SEO best practices, answering FAQs, and a more technical web page structure ensures long-term visibility and discoverability in search engines, driving leads for years to come. We saw an immediate boost in traffic after implementing this strategy. In just 2 short months, Office Evolution benefitted from a 300% increase in organic traffic to the newly optimized website.  

- Content marketing

A key strategic element of Office Evolution's success was Splurge's development and implementation of a monthly content marketing strategy. By leveraging our AI-powered SEO content workflow tools, we were able to identify questions and topics relevant to their target audience and write extremely well-optimized content that was both engaging and high ranking in search engines. A strong content marketing strategy also played an important role in supporting their social media editorial calendar and content pipeline across all marketing channels. Building engaging, valuable, and high-ranking content kept both the search engine crawlers and their target audiences coming back to the website.

- Social media management

Our social media experts helped Office Evolution create brand awareness and engagement with potential customers on Instagram, Facebook, and Google My Business. Through our social media management, graphic design expertise, and integrated marketing plan, we were able to create memorable experiences. We created and promoted high quality content, important sales promotions and announcements, and attracted both the local community and work from home audience.

- Search engine advertising

Implementing monthly changes in advertisements and promotions helped us further drive interest, increasing web traffic. Our continued assessment of campaign and SEO efficacy meant we were able to reduce the cost per action (CPA) and cost per click (CPC) for Office Evolution’s search engine advertising.  

- Social media advertising

Office Evolution Clark had a strong existing online presence that simply needed some updates, so social media advertising was our first approach to increasing revenue. We used our optimized social media advertising campaigns to offer the same great monthly promotions and to create stronger brand awareness within the target audience. We continued to monitor data from these campaigns to continuously adapt our social media advertising strategy to their target audience’s needs and interests. We achieved greater organic traffic through social media channels and increased conversions while reducing the CPC budget, and we helped them step up to the challenges of a changing professional world.