Thank you!
We will contact you shortly.
The Challenge.
Tourney Direct, a unique SaaS platform for managing coaches and staff for sports events and tournaments, came to us with ambitious goals: scale their subscriber base and expand from just lacrosse into new collegiate sports categories. The platform needed a strategic marketing partner who could operate as an extension of their team and deliver world-class marketing solutions.
The challenge was multi-faceted: their website health score was at 54 out of 100, their SEO readiness score was at 65 out of 100, and they needed a cohesive marketing strategy that could support SaaS scalability across their suite of apps. We needed to transform their digital presence while implementing a holistic marketing approach that would drive sustainable growth.
TheSolution.
Understanding that digital presence is crucial for SaaS growth, we crafted a comprehensive two-phase strategy for Tourney Direct. Our first step was reimagining their digital foundation through a Web & Brand Sprint, establishing the marketing fundamentals that would support their expansion goals. We then implemented a multi-channel marketing approach to drive subscriber growth and category expansion.
Through thoughtful content strategy and strategic marketing across multiple channels, we didn't just increase subscribers – we created a scalable marketing engine that could support growth across multiple collegiate sports categories.
Some aspects of the Prysmas' strategy:
- Brand Refresh
Our brand audit revealed opportunities to sharpen Tourney Direct's market position as they expand beyond lacrosse staffing. We reconstructed their core messaging to showcase their expertise in tournament workforce management while highlighting their adaptability across sports categories. The refreshed brand architecture speaks directly to the distinct needs of each sports community, backed by clear value statements that underscore their proven track record in simplifying complex tournament and sports event staffing.
- Website Development & Design
After our initial website audit revealed a technical health score of 54 out of 100, we rebuilt Tourney Direct's digital foundation from the ground up. The new infrastructure eliminates technical barriers and streamlines the path to conversion. We crafted distinct user pathways for each sports category, role, and product, allowing event organizers to quickly find relevant solutions for their specific needs. The rebuilt platform not only handles current demand but is engineered to scale as Tourney Direct expands into new markets. Every technical decision was made with their growth trajectory in mind, from the modular design approach to the optimization of key conversion points.
- Social Media Management
Our social media plan positions Tourney Direct as a key resource for tournament organizers, focusing on the universal challenges of event staffing and workforce management. We spotlighted the platform's efficiency in handling complex staffing scenarios and streamlining tournament operations. Our content mix balances behind-the-scenes insights from successful tournaments with practical staffing solutions that resonate with event organizers. By highlighting specific challenges the platform solves—from last-minute staff replacements to complex scheduling across multiple venues—we've built engaging storylines that connect with decision-makers in each sport.
- Sales Materials
We created dynamic print and digital sales materials that present Tourney Direct's core platform capabilities with clarity and impact. The materials break down complex staffing scenarios into clear, actionable solutions, supported by visual aids that demonstrate the platform's practical advantages and explains the subproducts under the Tourney Direct banner. From detailed feature comparisons to quick-reference guides, our blend of tangible and digital marketing assets not only illuminates TD's unique value, but inspires an irresistible desire for customers to experience it firsthand.
Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!