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-Our results.
● Increase in Client Inquiries
● Brand consistency across all touchpoints
The Challenge.
The Lawn Artisan and the young entrepreneur behind it embarked on a bold journey during the height of the Covid-19 pandemic.
Maya’s Cake Cartel created single-serve cakes and other treats to encourage socially distanced celebrations to continue all year. The company’s founder was looking for a fun, minimalist way to create uniformity and appeal within her rapidly growing business. Her personalized and customizable treats were an instant hit, and she needed a branding strategy to offer an equally personal customer experience.
Maya was looking to expand her existing customer base through new social media marketing campaigns and other digital marketing tactics, so we introduced some physical and virtual design elements and marketing materials to help this young business take off.
TheSolution.
This company had already been doing some social media marketing and was gaining referrals and new clientele through social media sites. However, they also needed to design and establish a uniform brand across all customer touchpoints, including the social media platforms they were not yet using. Maya’s Cake Cartel needed a unique design concept, standardization within the brand, and to reach a broader audience.
Because the company is so new, and this is Maya’s first business, we wanted to put together a brand concept that she could grow into. The company was already expanding and generating stable income, so it was unclear just how much growth potential Maya’s Cake Cartel might have. We created her brand strategy to reflect her young, entrepreneurial spirit, but to also be flexible and professional enough to reflect her imminent growth.
-Some aspects of the Maya's Cake Cartel strategy:
- Branding & Strategy
Maya needed a brand as unique and rich as her own products. We wanted to create something that would reflect Maya’s drive and passion for the business (at only 16 years old!) as well as the whimsy and celebratory colors and concepts that her products symbolize.
Our design for Maya’s brand became a marriage of charisma and professionalism, and Maya’s Cake Cartel will have many years of success with our final designs. We incorporated clean lines, a bright color pallet, subtle yet fun patterns, and sophistication through minimalism.
- Website Development & Design
Once the logo and branding design systems were developed, we got Maya started with a professional, yet eye-catching, business card and company letterhead. We applied the same design system across multiple physical marketing spaces, by designing her company sign, merchandise, and all product packaging. Now her sweet treats come in memorable cupcake box designs, complete with patterned tissue paper. We also created customized menus and optimized her existing social media accounts to reflect the same bold branding.
- Marketing Materials
Once the logo and branding design systems were developed, we got Maya started with a professional, yet eye-catching, business card and company letterhead. We applied the same design system across multiple physical marketing spaces, by designing her company sign, merchandise, and all product packaging. Now her sweet treats come in memorable cupcake box designs, complete with patterned tissue paper. We also created customized menus and optimized her existing social media accounts to reflect the same bold branding.
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