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The Challenge.
Office Evolution Clark is a beautiful and modern coworking office space in Northern NJ, offering flexible rental packages for private offices, conference rooms, virtual offices, and coworking spaces.
Following the reopening of the office space post-Covid, Office Evolution came to us with an urgent and critical need: fill our 34+ office spaces, grow revenue with new memberships, and rebuild the local professional working community.
The challenge was the fluidity of the work-from-home culture and continued health concerns from prospective members. We needed to refill available office spaces in a new and quickly changing corporate world. Challenge accepted.
TheSolution.
We knew that Office Evolution needed an integrative approach to increase inbound marketing, leads, and revenue in the new work culture. We identified several opportunities to unify messaging, highlight the benefits, improve the user experience, increase awareness & visibility, and drive business value to targeted audiences.
After several audits, market research, and strategy discussions, we developed and launched a full-year integrated marketing plan designed to increase relevant leads, drive revenue, and maximize the existing marketing platforms and channels.
-Some aspects of the Office Evolution Clark's strategy:
- Messaging House & Value Proposition
A key strategic workflow to Office Evolution's success was the monthly content marketing strategy. By leveraging our AI-powered SEO content workflow tools, we were able to identify questions and topics relevant to our target audience and write extremely well-optimized content that is engaging and ranks high on search engines. A strong content marketing strategy also plays an important role in supporting the social media editorial calendar and content pipeline across all marketing channels. Building engaging, valuable, and high-ranking content keeps both the search engine crawlers and our target audiences coming back to the website!
- Search Engine Optimization (SEO)
Creating a sustainable and long-term inbound marketing engine was at the center of our search engine optimization strategy. By identifying the leading keywords that are relevant to Office Evolution and its targeted users, we informed the technical copywriting and story-telling. This strategy combined with other SEO best practices, answering FAQs, and a more technical web page structure will ensure long-term visibility and discoverability in search engines, driving leads for years to come. We saw an immediate boost in traffic after implementing this strategy. In just 2 short months, Office Evolution benefitted from a 300% increase in organic traffic to the newly optimized website.
- Search Engine Advertising
Implementing monthly changes in advertisements and promotions helped us further drive interest, increasing web traffic. Our continued assessment of campaign and SEO efficacy meant we were able to reduce the CPA and CPC for Office Evolution’s search engine advertising.
- Paid Advertising
Implementing monthly changes in advertisements and promotions helped us further drive interest, increasing web traffic. Our continued assessment of campaign and SEO efficacy meant we were able to reduce the CPA and CPC for Office Evolution’s search engine advertising.
Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!