- Creating a world-class brand identity

Following discovery discussions with CloudX leadership, the Splurge and CloudX teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress CFOs and Controllers on all types of media. With a value oriented design that set the tone for forward-thinking messaging and conversations, the CloudX brand was now ready to re-enter the market and draw an audience that would immediately associate them with top performers in the market.

- Website development & design

CFOs and Controllers have no time to waste, so we produced a website that delivered the information they needed, as fast as they needed it. Starting off with website structure, Splurge produced unique pages for each of the priority areas that their ideal customer would consider: system integrations, case studies, resources, and value pitch by role. By addressing the most important topics upfront, the ideal CloudX customer could spend more time learning about what differentiated CloudX and less time wondering if CloudX's solution was qualified for their interest.

- Event marketing

Trade shows and conferences are a primary lead driver for CloudX, who attended 3 in-person shows in 2024. Leveraging the new CloudX brand identity, Splurge developed a multi-piece booth design for CloudX's automotive niche that could be used for relevant shows in the next three to five years.
Splurge also designed a suite of assets including product flyers, a promotional video, business cards, and an integration announcement flyer that extended and deepened the brand experience at each event. CloudX noticed increased traction and interest at each show, gained in part due to their new brand presence.

- Content marketing

The two primary CloudX audiences in 2022 were finance leaders that were 1) in the automotive industry and 2) using the SYSPRO ERP. To target this audience, Splurge produced three comparison blog pieces that aimed to place CloudX in the search results for searches related to the competitive services in question.
These comparison blog posts positioned CloudX in the top 10 ranking for at least three highly relevant keyword searches related to each competitive software, making CloudX's name appear on the first page of Google for such searches.

- Social media management

Based on competitive research and an expert understanding of channel users, LinkedIn was the apparent focus of CloudX social media marketing efforts. Competitive industry research indicated an opportunity to gain traction by producing social media content that would exclusively attract their target prospects. We leveraged existing blog content to share insights across their desired audience: by industry, role, solution, and integration. 

- Sales enablement

The only button clicked more than "Schedule a Demo" on the CloudX site in 2022 was a "Read the Case Study" button. In 2022, Splurge produced 3 case studies that displayed the story of CloudX's success through a customized, branded structure and messaging narrative.
In addition to the case studies, Splurge developed seven product brochures that were printed for events and reference via email by CloudX's sales team, contributing to the experience for nearly every new CloudX client gained during 2022.