Thank you!
We will contact you shortly.
The challenge.
Adonit, a leading manufacturer of stylus pens and mobile accessories, faced a critical juncture in their digital presence. Despite their products consistently ranking among the top 5 options for stylus pens alongside industry giants, their direct-to-consumer sales weren't reaching their full potential. Their organic search traffic had declined significantly — dropping 75% from its peak of 31,000 monthly visits in February 2021 to just 8,000 visits per month. The company needed to revitalize their digital marketing strategy to better showcase their premium products and capture a larger share of the growing digital accessories market.
Thesolution.
The gap between Adonit's product quality and their market presence was clear. Their website traffic had dropped sharply, and their digital marketing didn't match their engineering excellence. We rebuilt their marketing piece by piece: better search visibility, focused advertising, and consistent social media presence. Each change aimed to connect Adonit directly with customers who needed their products.
Our team collaborated closely with Adonit to develop a holistic marketing plan that would address their specific challenges while capitalizing on their strengths. The strategy wasn't about changing their excellent product lineup — it was about ensuring their digital presence matched the quality of their offerings and reached the right audience at the right time.
Adonit's digital marketing strategy:
- Website Development & Design
Our approach to Adonit's web presence focused on rebuilding their digital foundation to support direct-to-consumer growth. Using the Weblium platform, we developed a website that effectively showcased their product line while optimizing for conversion. The new site structure was designed to highlight Adonit's competitive advantages in the stylus market, with particular attention paid to user experience and mobile responsiveness. Our development team ensured seamless integration with their e-commerce systems, creating a streamlined path from product discovery to purchase.
- Search Engine Optimization Strategy
Our initial analysis revealed significant opportunities to improve Adonit's organic search performance. We developed a comprehensive SEO strategy focused on recovering and expanding their previous traffic success. This included detailed competitor SEO research, strategic keyword targeting, and optimization of on-page elements. We implemented a thorough backlinking strategy to strengthen domain authority and improve rankings for key product related searches.
- Revamped Social Media Presence
We recognized that Adonit's products had compelling visual appeal that wasn't being fully leveraged on social platforms. Our social media management strategy focused on creating 10-14 high-impact posts monthly, including both static and animated assets. This consistent, engaging content strategy was designed to showcase product features, share user success stories, and build a stronger community around the brand. Each piece of content was carefully crafted to align with the broader marketing message while maintaining platform-specific best practices.
- Strategic Paid Media Implementation
Understanding the need for immediate results alongside long-term growth, we developed a targeted paid media strategy. This approach included carefully crafted search and display ad campaigns, with all creative assets and copy developed in-house to ensure message consistency. Our team managed campaigns focusing on optimizing ROAS (Return on Ad Spend) through continuous monitoring and refinement of campaign performance.
- Influencer Marketing
Recognizing Adonit's strong position in tech product reviews, we developed an outreach strategy to amplify their presence in the digital creator space. The program targeted tech reviewers and digital artists who could authentically showcase Adonit's stylus capabilities. This approach complemented our other marketing channels by generating genuine product demonstrations and reviews, helping to position Adonit alongside major competitors in credible, user-driven content.
- Integrated Marketing Planning
From the outset, we recognized that success would require more than individual channel excellence - it demanded a cohesive strategy that would amplify results across all platforms. Our integrated marketing approach began with thorough data gathering and analysis, followed by detailed audience and competitor research. This foundation allowed us to develop channel-specific strategies that worked in harmony to achieve Adonit's business objectives.
- Integrated Marketing Planning
From the outset, we recognized that success would require more than individual channel excellence — it demanded a cohesive strategy that would amplify results across all platforms. Our integrated marketing approach began with thorough data gathering and analysis, followed by detailed audience and competitor research. This foundation allowed us to develop channel-specific strategies that worked in harmony to achieve Adonit's business objectives.
Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!