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The Challenge.
Adonit is a SaaS company based in North Haven, CT that has provided accounting automation software solutions to primarily enterprise businesses since 2011. They came to Splurge with a problem: the business was growing, but their website wasn't producing the number of qualified leads they were hoping for. With competitors ranging into the billions in annual revenue across more than 5 industries, CloudX needed to position themselves to win mindshare in their ideal markets using efficient and effective marketing tactics that could outperform higher budget campaigns.
When they first contacted Splurge in 2021, CloudX was looking for a quote for website development. However, as a one-stop agency for integrated marketing strategy and execution, Splurge saw a deeper opportunity to position CloudX for business value growth into the next decade. Their logo and brand identity had not been updated since their founding in 2011, and placed next to competitors, their brand presence didn't look or feel like an enterprise brand.
TheSolution.
Splurge pitched a business transformation service that included re-branding plus new website design and development for CloudX. The CloudX team agreed with the vision, and Splurge set out to redefine the presence of CloudX in their B2B finance automation market.
We partnered with the CloudX team to deliver a world-class brand and website, as well as execute a full-service, integrated marketing strategy that included SEO, content marketing, social media marketing, sales enablement, and event marketing.
-Some aspects of the UWGN strategy:
- Social Media
CFOs and Controllers do not have time to waste, so we produced a website that got them the information they needed, as fast as they needed it. Starting off with website structure, Splurge produced unique pages for each of the priority areas that their ideal customer would consider: system integrations, case studies, resources, and value pitch by role. By addressing the most important topics upfront, the ideal CloudX customer could spend more time learning about what differentiated CloudX, and less time wondering if CloudX's solution was qualified for their interest.
- Paid Ads
CFOs and Controllers do not have time to waste, so we produced a website that got them the information they needed, as fast as they needed it. Starting off with website structure, Splurge produced unique pages for each of the priority areas that their ideal customer would consider: system integrations, case studies, resources, and value pitch by role. By addressing the most important topics upfront, the ideal CloudX customer could spend more time learning about what differentiated CloudX, and less time wondering if CloudX's solution was qualified for their interest.
- Paid Advertising
The only button clicked more on the CloudX site in 2022 than a "Schedule a Demo" button was a "Read the Case Study" button. In 2022, Splurge produced 3 case studies that displayed the story of CloudX's success through customized, branded structure and messaging narrative.
In addition to the case studies, Splurge developed seven product brochures that were printed for events and reference via email by CloudX's sales team, contributing to the experience for nearly every new CloudX client gained during 2022.
- Influencer Marketing
The only button clicked more on the CloudX site in 2022 than a "Schedule a Demo" button was a "Read the Case Study" button. In 2022, Splurge produced 3 case studies that displayed the story of CloudX's success through customized, branded structure and messaging narrative.
In addition to the case studies, Splurge developed seven product brochures that were printed for events and reference via email by CloudX's sales team, contributing to the experience for nearly every new CloudX client gained during 2022.
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