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Website Design & Development Consulting, SEO Audit & Management, Social Media Management, Google Search Advertising & Management, Facebook/Instagram Advertising & Management, Data & Analytics, and Ongoing Strategic Management
● From 51st to 3rd Franchisee Organic Search Traffic Share● 146% Increase in Engagements● 300% Increase in Organic Search● 1351% Increase in Brand Visibility
We knew that Office Evolution needed an integrative approach to increase inbound marketing, leads, and revenue in the new work culture. We identified several opportunities to unify messaging, highlight the benefits, improve the user experience, increase awareness & visibility, and drive business value to targeted audiences.
After several audits, market research, and strategy discussions, we developed and launched a full-year integrated marketing plan designed to increase relevant leads, drive revenue, and maximize the existing marketing platforms and channels.
Setting the Stage for all future interactions
We saw an important opportunity to improve the user experience, story-telling, and discoverability of the website. By improving the narrative, differentiation, and value proposition with a layer of technical search engine research & optimizations, we transformed each page of the website into a high-conversion marketing funnel. The website now serves as the central marketing hub for all promotional tactics capable of guiding each visitor to the desired action, becoming an Office Evolution member.
Getting to the 1st page in Google Search
Creating a sustainable and long-term inbound marketing engine was at the center of our search engine optimization strategy. By identifying the leading keywords that are relevant to Office Evolution and its targeted users, we informed the technical copywriting and story-telling. This strategy combined with other SEO best practices, answering FAQs, and a more technical web page structure will ensure long-term visibility and discoverability in search engines, driving leads for years to come. We saw an immediate boost in traffic after implementing this strategy. In just 2 short months, Office Evolution benefitted from a 300% increase in organic traffic to the newly optimized website.
Delivering value and building trust
A key strategic workflow to Office Evolution's success was the monthly content marketing strategy. By leveraging our AI-powered SEO content workflow tools, we were able to identify questions and topics relevant to our target audience and write extremely well-optimized content that is engaging and ranks high on search engines. A strong content marketing strategy also plays an important role in supporting the social media editorial calendar and content pipeline across all marketing channels. Building engaging, valuable, and high-ranking content keeps both the search engine crawlers and our target audiences coming back to the website!
Engaging the local workforce and community
Our social media experts helped Office Evolution create brand awareness and new potential customers on Instagram, Facebook, and Google My Business. Through our social media management, graphic design expertise, and integrated marketing plan, we were able to create memorable experiences. We created and promoted high-quality content, important sales promotions and announcements, and attracted both the local community and work-from-home audience.
Direct advertisements for direct conversions
Implementing monthly changes in advertisements and promotions helped us further drive interest, increasing web traffic. Our continued assessment of campaign and SEO efficacy meant we were able to reduce the CPA and CPC for Office Evolution’s search engine advertising.
Leveraging social presence for max ROI
Office Evolution Clark had a strong existing online presence that just needed some updates, so social media advertising was our first approach to increasing revenue. We used our optimized social media advertising campaigns to offer the same great monthly promotions and to create stronger brand awareness within the target audience. We continued to monitor data from these campaigns to continuously adapt our social media advertising strategy to OE’s target audience’s needs and interests. We achieved greater traffic and conversions while reducing the CPC budget and generating more organic traffic through social media channels, and we helped them step up to the challenges of a changing professional world.
"The Splurge team is outstanding! Communication was exceptional and professional. Rather than being the “expert”, the team approaches things as your partner. Listening to your needs and working collaboratively with your team is the key to their success. We are beyond thrilled with his work and in a few short months have seen a noticeable and positive change to our business."
Dianna K, Operations Manager, Office Evolution
Market & Industry Research
Web Design & Development Consulting
SEO Audit & Management
Social Media Management
Pay Per Click (PPC) Advertising & Management
Social Media Advertising & Management
Reporting & Ongoing Strategic Management