- Brand Enhancement & Positioning

Splurge Media began by conducting a thorough analysis of B&B Siding & Roofing's market position, competitive landscape, and unique value propositions. This foundational work led to the development of a clear and compelling brand strategy, defining their target audience, key messaging, and a distinctive voice that resonated with homeowners seeking high-quality exterior solutions. This strategic positioning ensured all subsequent marketing efforts were aligned and impactful.

- Brand Identity & Design Language

Building on the refined brand strategy, Splurge Media crafted a modern and cohesive brand identity and design language for B&B Siding & Roofing. This included developing a refreshed visual aesthetic, color palettes, typography, and imagery guidelines that conveyed professionalism, trustworthiness, and a contemporary feel. The new design language ensured consistency across all touchpoints, strengthening brand recognition and recall.

- Graphic Design (Van design)

A key visual element of the brand identity rollout was the graphic design for B&B Siding & Roofing's service vans. Splurge Media transformed these vehicles into dynamic, mobile billboards, featuring eye-catching designs that prominently displayed the new brand identity. This ensured widespread brand visibility and reinforced B&B Siding & Roofing's professional image throughout their service areas.

- Content Marketing

A robust content marketing strategy was implemented to establish B&B Siding & Roofing as an authoritative voice in the exterior home improvement industry. This involved creating valuable and engaging content, such as blog posts, articles, and guides, that addressed common homeowner questions, showcased expertise, and highlighted the benefits of their services. This approach not only educated potential clients but also significantly improved organic search visibility and website engagement.

- Email Marketing

Splurge Media developed and executed strategic email marketing campaigns designed to nurture leads, engage existing customers, and drive conversions. This included automated welcome sequences for new inquiries, educational newsletters, promotional offers, and follow-up campaigns for past clients. The email strategy focused on building long-term relationships and guiding prospects through the sales funnel with personalized and timely communications.

- Search Engine Optimization

A comprehensive Search Engine Optimization (SEO) strategy was deployed to significantly enhance B&B Siding & Roofing's online visibility. This involved in-depth keyword research, on-page optimization of website content, technical SEO improvements, and strategic link building. The goal was to achieve higher rankings in search engine results for relevant queries, driving increased organic traffic and qualified leads to their website.

- Social Media Marketing

Splurge Media managed and optimized B&B Siding & Roofing's presence across key social media platforms. The social media marketing strategy focused on building brand awareness, fostering community engagement, and showcasing their projects and customer testimonials. Regular posting of engaging content, interactive campaigns, and targeted advertising helped connect with potential clients and reinforce their brand's approachable and professional personality.

- Sales Enablement (Sales/pitch decks, brochures)

Splurge Media empowered B&B Siding & Roofing's sales team with comprehensive sales enablement tools. This involved creating polished and persuasive sales/pitch decks that articulated their value proposition, service offerings, and competitive advantages. Additionally, informative brochures were developed, providing detailed insights into their products and processes, equipping the sales force with compelling resources to guide client conversations and close deals more effectively.

- Technology Optimization and Implementation

A critical and transformative component of the strategy involved significant Technology Optimization and Implementation. Splurge Media streamlined B&B Siding & Roofing's entire sales pipeline within HubSpot, enhancing lead tracking, management, and conversion processes.
This was coupled with the implementation of advanced Marketing Analytics tools to provide actionable, data-driven insights into campaign performance and customer behavior. Furthermore, cutting-edge sales automation and AI tools were integrated to automate repetitive tasks, personalize customer interactions at scale, and optimize overall sales operational efficiency, thereby empowering the sales team to focus their efforts on high-value closing activities.

- Paid Media Management

To accelerate lead generation and market penetration, Splurge Media implemented and managed targeted paid media campaigns across various platforms. This included Google Ads, social media advertising (e.g., Facebook, Instagram), and other relevant digital channels. Campaigns were continuously optimized for performance, ensuring maximum return on ad spend by reaching the most qualified audiences with compelling ad creatives and messaging.