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Brand Development, Brand Strategy, Rebranding, Logo, Copywriting, Content Strategy, Web Design & Development, Graphic Design, Social Media Marketing, Online Advertising, Pay Per Click Advertising, Email Marketing,
● Google Search Campaign delivered close to 1,000 New Client visits in the Quarter at an avg Cost-per-Click of $1.50● Facebook Campaign reached close to 20,000 prospective clients in NJ in just 8 weeks. ● The new website delivered a 20% Conversion Rate for new leads
● Search engine visibility
A full end-to-end digital solution was developed and launched for Infinite Comfort. Central to the process was the establishment of a strong and scalable brand that can easily translate into any screen size, platform, and offline environment. The new brand is easily recognizable and memorable--the key to recurring client work. In addition, we did a full website overhaul including graphics work, content strategy, copywriting, social proof & reviews, and complete user journey development to ensure lead generation. We also developed and implemented back-office systems such as the enterprise email system and data management solution. Lastly, we designed and developed a custom social media and advertising creative templates, recruitment campaigns, and email marketing strategies. The approach was a full 360-degree overhaul of its communications system to ensure the company's growth for many years to come!
Website Design and DevelopmentThe website had a few key objectives: reinforce the company's culture of excellence and optimum customer satisfaction, clearly define the company's home services, motivate visitors to engage in the different user journeys, and most importantly, submit a request for service. The website is fully responsive to mobile devices to ensure visitors can also contact the company via their mobile phones.
Branding and LogoWe wanted the company's new logo to be unmistakable, memorable, and true to the company's core values. The final brand identity encompasses all these key brand traits while maintaining a minimalist approach that can easily translate to multiple platforms and applications both online and offline. Infinite Comfort also received strategic brand guidelines to ensure brand consistency and reinforce brand recall.
Marketing MaterialsOur work didn't stop there. We also reimagined and redesign all offline customer touchpoints and promotional materials. From company brochures to maintenance program booklets, to magnets to place on the equipment to promotional yard signs, all touchpoints received the new brand language and design to ensure consistent messaging and identity. Other areas we redesigned was the company letterhead, uniform design, employee ID badges, and even their service vans design.
Social Media and Digital MarketingWe also put together a marketing plan for the company for its social media platforms and digital marketing strategy. With the new brand and renewed energy, it was now time to share this with its target audience and clients. With branded social media templates and digital advertising campaign, we efficiently and effectively delivered consistent traffic and business for the company.
Search Engine OptimizationInfinite Comfort operates within a segment of the industry that's driven very intensely by effective SEO. Thus, we made sure all the website content, social media, and email marketing content along with all respective copy are all optimized for optimum search engine visibility. We made sure that Infinite Comfort ranked for the most targeted keywords for this particular its industry in search engine results.
After the project was completed, Infinite Comfort received all the boost it wanted and more. We were able to effectively communicate the company’s new brand identity and image throughout all customer touchpoints. As a result, traffic and sales increased significantly. And with the increased reach of the company's marketing efforts, there's no doubt that more clients' homes will become infinitely more comfortable - thanks to Infinite Comfort.
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