Digital Marketing for: Certified Contract Solutions

The Solution

Before any of the marketing work began, we first took a step back to truly understand the business. The strength of any brand is how accurately we can communicate the brand fundamentals. Working closely with leadership after several months, we were able to define the purpose, vision, mission, and core values. Once those were defined, we tackled the business strategy with a focus on audience research, how we would package the company’s services, define the sales funnels, and desired conversions. All this strategic and consulting work was done before any design work began!
With our fundamentals organized, it was time to identify the business needs—both back-office and public-facing. With our research and marketing plan in place, it was time to start designing and delivering some exceptional digital marketing work!
Branding and IdentityHow do you communicate 42 years of government contracting experience and the brand's fundamental message in a logo? That was the challenge for our diverse team of designers and marketers.
After several design iterations and extensive research, we defined the future brand for CCS as you’ll see below. A unique brand that was not only versatile on and off screens but delivered a strong message of what CCS is and stands for. The brand guidelines equipped the business with the suggested rules and guidelines on how to use/apply the brandmark ensuring consistency in all formats and customer touchpoints. We then designed all the business’s communication touchpoints: business cards, stationery (letterhead, presentation templates, etc.), e-book and publication covers, social media creative templates, promotional video development, and so much more.
Web Design & DevelopmentThe old CCS website did not accurately reflect their business ambitions, services, and solutions. To correct this, we delivered a modern website design and development with clearly defined products and services were delivered. This new website infrastructure was shaped to encourage visitor engagement, generate new business leads, and inform back-office systems to improve day-to-day operations and efficiencies.
Search Engine OptimizationsThe impact and influence of a brand’s online presence cannot be underestimated. We worked closely with leadership to reorganize the business strategy, client, and audience focus. This defined their positioning and unique differentiators which helped to clearly communicate this online. All this was crafted with search engine optimization best practices and solutions.
Graphic DesignDesign is a significant part of business branding and how a company showcases itself to clients and audiences. Thus, all graphic design, both online and offline, followed the new brand guidelines and delivered memorable and actionable experiences for their target audiences.

We developed a fantastic in-brand promotional video for Certified Contract Solutions to be used for promotional activities and client introductions.