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Client:
ModiFloorswww.modifloorsllc.com
Services:
Content Strategy, Copywriting, Web Design & Development, Graphic Design, Search Engine Optimization, Website Maintenance & Management, Website Hosting
Results:
● A best-in-class online website that showcases project portfolio, company services, and client reviews● A new source of client leads and Inquiries● Increased search engine visibility. 50% of new visits to the website are originating from organic search
The Brief
ModiFloors is a successful and fast-growing home services company specializing in the flooring industry. Their unwavering commitment to customer service, successful client outcomes, and bringing the client vision to life has ensured many years of stable growth and success. This success was further evidenced by the glowing 5-star reviews across many platforms, such as Thumbtack, Google, Yelp, Houzz, and many others.
With social proof that they had a successful business plan and formula on their hands, ModiFloors reached out to Splurge Media to help them grow, scale, generate new client leads, and help ensure continued success for many more years to come.
The Solution
What sets Splurge Media apart from our competitors is that we are not “order-takers.” We don’t just build a website because it’s what our clients are looking for--we take a step back to fully understand your market, industry, audience, operational processes & workflows, business offerings, positioning, and so much more. This is how we start every project and ModiFloors was no different.
From early consultative meetings and discussions, we identified some gaps in the business narrative and strategy. We helped the business expand and define their service offerings, a renewed purpose + vision + mission + core values, and overall lead funnel to establish ModiFloors as the leading provider of flooring services in the TriState area for many years to come.
We left no stone unturned. With the business strategy defined and our brand fundamentals in place, it was time to begin designing and delivering on these milestones!
Branding & CopywritingEvery successful brand has a great story to tell. It needs to be able to clearly communicate the “what/why/how” to form deeper connections with its desired customers and audience. Beyond the design work of creating brand guidelines, color palettes, and overall recommendations to ensure consistency over time, we also carefully crafted the content strategy to tell this amazing business story, all wrapped in search engine optimization (SEO) best practices.
Web Design & DevelopmentWith the fundamentals in place, it was time to shift our focus to visual storytelling and business growth engine. We developed a one-of-a-kind website for ModiFloors that thoughtfully crafted the user experience on every page with clear calls to action and page navigation. The ultimate goal was for the website to generate new client leads and we delivered just that. Carefully crafted marketing funnels help users navigate through the business offerings, differentiators, value propositions, and ultimately an inquiry submission.
All content is search engine optimized (SEO) to ensure discoverability when someone looks for flooring services within the company’s service area and directing users the to page/information that matters most.
We also implemented a social proof and review system that curates client reviews from other platforms and displays them cleaning in a single location. Client reviews left for ModiFloors on platforms such as Thumbtack, Yelp, Google, Facebook, Home Advisor, Houzz, and others are imported in real-time to the reviews page, easily and quickly providing visitors the big picture and reassurance of the quality work they deliver.
Lastly, ModiFloors received its dedicated Data & Analytics dashboard. Their dedicated dashboard highlights important business and marketing metrics in real-time and is available to the leadership team 24/7. Here they can track the volume of inquiries, search engine rankings, social media performance, and much more.
Our Work
The Results
The results so far have been impressive! On average, a unique visitor spends over two mins on the website with an average of 4x page views per session. New prospective clients are visiting the website, spending time learning about the business and it’s offerings, and most importantly, generating new business leads! Organic traffic accounts for almost half of all visits. We couldn’t be more proud of the work we’ve delivered and are confident that ModiFloors has the best-in-class tools to succeed for many years to come.