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Client:
Strong Hardwood Floorswww.stronghardwoodfloors.com
Services:
Content strategy, Search Engine Optimization, Web Design, Web Development
Results:
● 4x Increase in Revenue in six months● 120% Increase in Organic Search ● 165% Increase in Website Traffic● 210% Increase in Lead Generation
The Brief
Strong Hardwood Floors is a hardwood flooring installation and laminate flooring installation company in New Jersey that has expanded throughout the tri-state area over the last decade and needed a brand transformation to match its business ambitions and future growth. The project involved a thorough and strategic review of its target audience, competitive analysis, positioning, and messaging-house to ensure consistent and relevant communications for years to come. We transformed their entire business by designing a completely new brand experience across all customer channels and customer touchpoints to ensure they dominate their local market. They also need support with identifying a best-in-class CRM for their business operations and across other marketing channels such as email marketing, social media marketing, and paid media marketing. Ultimately, a fully integrated and strategic marketing plan to position the business for growth in the next decade and beyond.
The Solution
Reimagining a Brand Strong Hardwood Floors needed a complete reimagining of its branding strategy, to include brand positioning, logo, messaging, and all customer touchpoints. We strategized and collaborated with the company to solve their toughest business and branding challenges. We also improved the client experience and operational efficiency by implementing a new CRM and company-wide email system.
Branding and Logo/Graphic Design Our goal for the branding for this company was to modernize and standardize the design elements that Strong Hardwood Floors already had in mind, applying bold colors while still maintaining a confident, professional image. We modernized their logo and added a little bit more sophistication, and rebuilt their online presence with this new brand in mind. We then applied the new logo, brand, color scheme, and company image to all marketing materials, both digital and physical. This included company uniforms, product packaging, stationery and letterheads, company vehicles, and all of their online product representation materials.
Website Design and DevelopmentRestructuring and launching a website that was truer to the new brand that we created for this company was a priority for this project. We streamlined their online presence, made their website more appealing to the customer, and made it simpler to navigate. This company has a portfolio of work spanning nearly a decade, so simplifying that, reworking some of the design elements on the site, and still delivering the full company experience was our goal. This company has grown significantly over its years, and we accommodated that growth by including region-specific information in a well-organized way on their webpage. We also optimized their webpage with SEO and mobile responsiveness.
Marketing MaterialsWe used a specific brand design for StrongHardwood Floors to represent the professionalism and creativity of the company and its body of work. We applied those design concepts across all marketing materials for the company, including sales brochures and email marketing materials. This also included their letterheads, product packaging, and company vehicle wraps. We also refined the company’s social media marketing strategy and materials and applied the same uniform design elements to that.
Search Engine OptimizationSEO for this company required extensive research and troubleshooting, as Strong Hardwood Floors wanted to reach a specific, local audience, in multiple areas within the region. We applied SEO best practices and optimized their webpage to reach that audience, via web search on a computer or mobile device, and applied that across their entire digital footprint.
Social Media ManagementWith the new brand identity and guidelines, we continue to leverage their social media channels to engage with prospective clients and add value to existing followers. By sharing helpful articles, Tips & Tricks, and project showcases, audience engagement and follower growth continue to grow month over month.
Content MarketingAs part of our recurring monthly services, we develop two unique and SEO-optimized blog articles across a range of topics that are important to homeowners and business owners. Our AI-powered content research tool helps us identify important questions, topics, and keywords to ensure the blog articles rank for the target audiences.
The Results
● 4x Increase in Revenue in six months● 120% Increase in Organic Search ● 165% Increase in Website Traffic● 210% Increase in Lead Generation
The company now has the proper marketing tools to continue to scale and service its clients with world-class technology and marketing fundamentals. They now have a well-coordinated and unified brand, with imaging and marketing materials to provide the same positive experience for customers across all customer touchpoints--online and offline. They’ve established themselves as an industry authority and are now experiencing explosive growth. Splurge is ecstatic to continue to contribute to their amazing success.