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Strong Hardwood Floorswww.stronghardwoodfloors.com
Content strategy, Search Engine Optimization, Web Design, Web Development
● 300% Increase in Revenue ● 900% Increase in Organic Search ● 180% Increase in Lead Generation ● 172% Increase in Brand Visibility
We gave Strong Hardwood Floors a full brand transformation, redesigning and reimagining every aspect of their customer touchpoints, marketing channels, and promotional materials to position them as market leaders in the hardwood flooring installation industry.
Here are a few of the strategic marketing tactics and workflows we implemented for Strong Hardwood Floors:
Differentiation in a competitive industry
Once we had a strong understanding of the business goals and ambitions, it was time to understand their industry and competitors in greater detail. This is perhaps the most important step in our workflow and informs everything design and develop moving forward. Understanding the business positioning, differentiation, and core values informs how we communicate with the target audience and positions the business for success well into the future. Every step we take from here on out will be supported by this research and data!
A flexible identity for a growing business
Our goal for the branding for this company was to modernize and standardize the design elements that Strong Hardwood Floors already had in mind, applying bold colors while still maintaining a confident, professional image. We modernized their logo and added a little bit more sophistication, and rebuilt their online presence with this new brand in mind. We then applied the new logo, brand, color scheme, and company image to all marketing materials, both digital and physical. This included company uniforms, product packaging, stationery and letterheads, company vehicles, and all of their online product representation materials.
Focused on UX and back-end Systems Integration
Restructuring and launching a website that was truer to the new brand that we created for this company was a priority for this project. We streamlined their online presence, made their website more appealing to the customer, and made it simpler to navigate. This company has a portfolio of work spanning nearly a decade, so simplifying that, reworking some of the design elements on the site, and still delivering the full company experience was our goal. This company has grown significantly over its years, and we accommodated that growth by including region-specific information in a well-organized way on their webpage. We also optimized their webpage with SEO and mobile responsiveness.
Adding value to the community
Creating brand awareness and positioning the business in the marketplace requires active communication and engagement Our social media experts helped Strong Hardwood Floors create brand awareness and new potential customers on Instagram, Facebook, and Google My Business. Through our social media management across these channels, we leveraged our newly created messaging house and visual identity to engage with prospective clients and add value to existing followers. By sharing helpful articles, Tips & Tricks, and project showcases, audience engagement and follower growth continue to grow month over month.
Getting to the 1st page of Google
Ranking for top keywords and local searches on Google is one of the best assets a company can have in 2021 and beyond. During the website redesign process, our search engine optimization (SEO) experts strategically wrote website copy that positioned Strong Hardwood Floors for increased visibility and discoverability in the search engine results page and long-term growth.
Monthly Optimizations to keep the business on the right track
Following the successful launch of this full-business transformation, we continue to monitor all aspects of their new integrated marketing strategy, empowering our team and theirs with real-time actionable insights to inform and optimize our communications channel. We continue to collect data for each aspect of the brand transformation, allowing the business to continue growing and adapting long into the future.
"The Splurge team has completely transformed our business beyond our expectations. Their holistic and integrated approach to marketing is incredible! There's no stone left unturned. They uncover insights and unique marketing recommendations that fits our business and audience. Most importantly, it performs. We've tripled our business in our first year working with them."
Hugo & Junior Cunha, Owners, Strong Hardwood Floors
Market & Industry Research
Brand Strategy & Messaging
Logo & Branding
Brochures & Sales Collateral
Truck & Van Design
Website Design & Development
CRM & Back Office Systems Integration
Full-suite of Search Engine Optimization
Business Listing Management
Email Marketing & Manegement
Social Media Management
Reporting & Ongoing Strategic Management