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Client:
Strong Hardwood Floorswww.stronghardwoodfloors.com
Services:
Content strategy, Search Engine Optimization, Web Design, Web Development
Results:
● 300% Increase in Revenue ● 900% Increase in Organic Search ● 180% Increase in Lead Generation ● 172% Increase in Brand Visibility
The Brief
Strong Hardwood Floors is a hardwood flooring installation and laminate flooring installation company in New Jersey that has expanded throughout the tri-state area over the last decade and needed a brand transformation to match its business ambitions and future growth. The project involved a thorough and strategic review of its target audience, competitive analysis, positioning, and messaging-house to ensure consistent and relevant communications for years to come. We transformed their entire business by designing a completely new brand experience across all customer channels and customer touchpoints to ensure they dominate their local market. They also need support with identifying a best-in-class CRM for their business operations and across other marketing channels such as email marketing, social media marketing, and paid media marketing. Ultimately, a fully integrated and strategic marketing plan to position the business for growth in the next decade and beyond.
The Solution
We gave Strong Hardwood Floors a full brand transformation, redesigning and reimagining every aspect of their customer touchpoints, marketing channels, and promotional materials to position them as market leaders in the hardwood flooring installation industry.
Here are a few of the strategic marketing tactics and workflows we implemented for Strong Hardwood Floors:
Market Research
Differentiation in a competitive industry
Once we had a strong understanding of the business goals and ambitions, it was time to understand their industry and competitors in greater detail. This is perhaps the most important step in our workflow and informs everything design and develop moving forward. Understanding the business positioning, differentiation, and core values informs how we communicate with the target audience and positions the business for success well into the future. Every step we take from here on out will be supported by this research and data!
Brand Identity Design
A flexible identity for a growing business
Our goal for the branding for this company was to modernize and standardize the design elements that Strong Hardwood Floors already had in mind, applying bold colors while still maintaining a confident, professional image. We modernized their logo and added a little bit more sophistication, and rebuilt their online presence with this new brand in mind. We then applied the new logo, brand, color scheme, and company image to all marketing materials, both digital and physical. This included company uniforms, product packaging, stationery and letterheads, company vehicles, and all of their online product representation materials.
Website Development & Design
Focused on UX and back-end Systems Integration
Restructuring and launching a website that was truer to the new brand that we created for this company was a priority for this project. We streamlined their online presence, made their website more appealing to the customer, and made it simpler to navigate. This company has a portfolio of work spanning nearly a decade, so simplifying that, reworking some of the design elements on the site, and still delivering the full company experience was our goal. This company has grown significantly over its years, and we accommodated that growth by including region-specific information in a well-organized way on their webpage. We also optimized their webpage with SEO and mobile responsiveness.
Social Media Management
Adding value to the community
Creating brand awareness and positioning the business in the marketplace requires active communication and engagement Our social media experts helped Strong Hardwood Floors create brand awareness and new potential customers on Instagram, Facebook, and Google My Business. Through our social media management across these channels, we leveraged our newly created messaging house and visual identity to engage with prospective clients and add value to existing followers. By sharing helpful articles, Tips & Tricks, and project showcases, audience engagement and follower growth continue to grow month over month.
Search Engine Optimization
Getting to the 1st page of Google
Ranking for top keywords and local searches on Google is one of the best assets a company can have in 2021 and beyond. During the website redesign process, our search engine optimization (SEO) experts strategically wrote website copy that positioned Strong Hardwood Floors for increased visibility and discoverability in the search engine results page and long-term growth.
Continuous Measurement and Growth
Monthly Optimizations to keep the business on the right track
Following the successful launch of this full-business transformation, we continue to monitor all aspects of their new integrated marketing strategy, empowering our team and theirs with real-time actionable insights to inform and optimize our communications channel. We continue to collect data for each aspect of the brand transformation, allowing the business to continue growing and adapting long into the future.
Before & After
Our Work
The Results in Numbers
300%
Increase in business revenue in 6 months
180%
Increase in local lead generation
900%
Increase in search engine visibility
172%
Increase in brand visibility & awareness
"The Splurge team has completely transformed our business beyond our expectations. Their holistic and integrated approach to marketing is incredible! There's no stone left unturned. They uncover insights and unique marketing recommendations that fits our business and audience. Most importantly, it performs. We've tripled our business in our first year working with them."
Hugo & Junior Cunha, Owners, Strong Hardwood Floors
Strong Hardwood Floors now has the proper marketing tools to continue to scale and service its clients with world-class technology and marketing fundamentals. They now have a well-coordinated and uniform brand, with imaging and marketing materials to provide the same positive experience for customers across all customer touchpoints--online and offline.
They’ve established themselves as an industry authority and are now experiencing explosive growth. Splurge is ecstatic to continue to contribute to their amazing success across New Jersey and beyond.
Below is a complete list of areas that we influenced for Strong Hardwood Floors:
Market & Industry Research
Brand Strategy & Messaging
Logo & Branding
Brochures & Sales Collateral
Truck & Van Design
Website Design & Development
CRM & Back Office Systems Integration
Full-suite of Search Engine Optimization
Business Listing Management
Email Marketing & Manegement
Social Media Management
Reporting & Ongoing Strategic Management