- Market research

Once we had a thorough understanding of Strong Hardwood Floors' business goals and ambitions, it was time to understand their industry and competitors in greater detail. This is perhaps the most important step in our workflow — informing every aspect of design and development as we move forward with our strategy. Understanding the business positioning, differentiation, and core values informs how we communicate with the target audience, positioning the business for success well into the future. Every step we take from here on out is supported by this foundational research and data.

- Brand design & strategy 

Our goal for Strong Hardwood Floors' branding was to modernize and standardize existing design elements — applying bold colors while still maintaining a confident, professional image. We modernized their logo, adding an additional air of sophistication, and rebuilt their online presence with this new brand in mind. We then applied the new logo, brand, color scheme, and company image to all marketing materials, both digital and physical. This included company uniforms, product packaging, stationery and letterheads, company vehicles, and all of Strong Hardwood Floors' online product representation materials.

- Website development & design

Relaunching Strong Hardwood Floors' website to reflect their new brand identity was a priority. We streamlined their online presence, made their website more appealing to the customer, and made it simpler to navigate. Strong Hardwood Floors' had a portfolio of work spanning nearly a decade, so highlighting their best projects and reworking certain design elements, while showcasing the impressive scope of their work was our goal. The company had grown significantly over its years, and we highlighted that growth by including region-specific information in a well organized way. We also optimized their webpage for SEO and mobile responsiveness.

- Social media management

Positioning Strong Hardwood Floors in the marketplace required active engagement on social media. Our social media experts helped Strong Hardwood Floors create brand awareness and reach new potential customers on Instagram, Facebook, and Google My Business. Through social media management across these channels, we leveraged Strong Hardwood Floors' updated branding and visual identity to engage with prospective clients and add value to existing followers. By sharing helpful articles, tips & tricks, and showcasing their best projects, audience engagement and follower count continued to grow month over month.

- Search engine optimization

Ranking for top keywords and local searches on Google is one of the best assets a company can have in 2025 and beyond. During the website redesign process, our search engine optimization (SEO) experts wrote strategic website copy that positioned Strong Hardwood Floors for increased visibility and discoverability in the search engine results page and for long-term growth.

- Continuous measurement and growth 

Following the successful launch of their full branding transformation, we continue to monitor all aspects of Strong Hardwood Floors' new integrated marketing strategy, empowering our team and theirs with real-time actionable insights to inform and optimize their communications channels. We continue to collect data for each aspect of the brand transformation, allowing the business to continue growing and adapting long into the future.