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Little Friends Pet Sittingwww.littlefriendspetsitting.com
Brand Development, Brand Strategy, Rebranding, Logo Design, Copywriting, Content Strategy, Web Design & Development, Graphic Design, Sales Materials & Collateral, Print Mailers, Social Media Marketing, Online Advertising, Pay Per Click Advertising, Email Marketing.
● 28% Revenue Increase YoY%● 670% Increase in Clicks from Google Search● 210% Increase in Website Users● 54% Decrease in Advertising Cost (CPC)
We gave Little Friends a complete branding and website overhaul, then incorporated a more unified brand voice and design to connect LFPS with the customers that were seeking them.
Here are some aspects of the Little Friends digital marketing strategy:
A stronger, more modern identity
We knew that Little Friends needed a brand identity that better matched the personality and goals of the business and its team. We helped reinvigorate the brand with a fresh new color palette that translated well to a digital audience and through print materials. Once we settled on the right colors and design elements, everything fell into place.
Designing a website that worked for dog owners
One of the most intricate and important tasks of this rebranding and marketing project was in designing and rolling out a more user-friendly and functional website. The user experience needed a major upgrade and the original site had loading and speed issues for some users. We developed a more streamlined, functional website where browsers could easily find what they needed, and enjoy the new brand experience along the way.
Showcasing pets and personality on social media
We knew this client had a good opportunity to showcase their services on social media, because who doesn’t love to see pets? However, their existing social media content was not unified and didn’t represent the brand voice and personality the way we knew it could. We created a content strategy that included short video content, which helped unify the brand voice and reach Charlotte pet parents who were seeking the services LFPS had to offer. LFPS saw an increase of more than 1,000 Instagram followers and increased brand awareness with 2800% more organic reach Instagram reach.
Increasing clicks and credibility with our audience
Due to a competitor-crowded market, Little Friends was having trouble converting clicks to leads with their existing PPC and social media campaigns. After researching and refining their audience, we created better-structured and more enticing ads that increased their conversions quickly. Then, we created a landing page to help users navigate through the marketing funnel. Over the course of 3 months in 2022, LFPS saw 223 goal completions for their PPC landing page, bringing the cost per conversion to under $11 per new client acquired.
Helping their audience find compassionate pet care
We implemented a multi-part strategy in phases throughout the course of about one year, and continued to track data and responses to each of these changes as we moved ahead. Now with a fully optimized website, social media and content strategies, PPC and social campaigns, and web structure that just makes sense, Little Friends Pet Sitting has the brand and the personality to keep them growing for years to come.
Market & Industry Research
Brand Strategy & Messaging
Logo & Branding
Website Design & Development
Full-suite of Search Engine Optimization
Business Listing Management
Email Marketing & Management
Social Media Management
Pay Per Click (PPC) Advertising & Management
Reporting & Ongoing Strategic Management