Marketing Solutions for: Brookline Lock

Search Engine Optimization (SEO)

Connecting a 20th-century company to a modern audience

This company had an established online presence but needed help to reach its online audience. While they remained busy serving the local community, they were ready to connect with more customers seeking their products and services. By optimizing their new website with keyword analytics, better indexing, and a search-friendly copy structure, we increased search engine rankings for 1110% more keywords. This resulted in a 171% traffic increase from local search and a 57% higher call volume from Google search, both within just three months.

Improving the User Experience

Simplifying the customer experience

Brookline Lock had already withstood the test of time but had a website that was ready for an upgrade. Through the course of Brookline Lock’s history, they’ve amassed an impressive inventory of products, driven by nearly 100 years of lock and key technology innovations. Needless to say, their website was a bit outdated. We helped the company pivot and stand out in a crowded marketplace with new messaging and design language. Then, we designed their website with the user in mind. Now, their streamlined website is ready to carry this company’s legacy for the foreseeable future. The branding and messaging are more unified, and the page is easier to navigate with a friendlier, approachable look.

Creating a Modern Brand

Bridging hundred-year-old values with 21st century technologies

Throughout its lifetime, the business had expanded and modernized its inventory and service but needed that to translate into a more recognizable brand in the modern marketplace. We redesigned Brookline Lock’s logo and brand design language to create uniformity and portray the longevity and trustworthiness of the business. The new brand design helped marry the updated messaging and streamlined online presence. Now, the website is cohesive, and the company’s logo and branding stand out in both physical marketing materials and digital media.

Refreshed Sales Material

Connecting and engaging the offline audience

Once we created an easy-to-navigate website with updated messaging, branding, and logos, it was time to market to the offline audience. As a nearly century-old community-centered business, Brookline Lock built a foundation with local neighbors who still see the company as a community pillar. So, we created a series of brochures and sales materials to announce the company’s rebrand and remind offline customers that they’re still valued and will continue to be for many years to come. By segmenting and targeting a more specific audience, we were able to provide commercial customers with detailed but concise product offerings for their particular industry pain points.