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Creating an Enterprise-Grade Brand for a Growing SaaS, Fintech Company
In 2021, Splurge partered with CloudX (cloudxdpo.com) for a comprehensive re-branding project.
Following discovery discussions with CloudX leadership, the Splurge and CloudX teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress CFOs and Controllers on all types of media.
● Logo design● Brand identity design● Sales asset development● Brand guideline development● Messaging house development
Transformational Branding With Purpose
Foundational Brand Identity Definition
Modern and Timeless Logo Design
Clear Messaging Across Your Customer Experience
Splurge is your one-stop shop for marketing strategy and execution
Splurge is a full service marketing agency with capabilities in every facet of your marketing.
Many small businesses we partner with combine initiatives for optimal results, including services like:
● Web design services● SEO (Search Engine Optimization) services● Branding services● Content marketing services● PPC advertising services● Social media management services
Memorable, modern branding that
stands on the cutting edge
Successful brands resonate in the present and are set up for the long term future.
Brand Identity Creation
The most important thing for small business owners to understand is that a brand is much more than a logo. Effective branding strategy touches at the heart of everything your business is, and answers questions like, "how do we make our customers feel?", and "how does your brand motivate your employees to become ambassadors for your company?" These types of questions inevitably end up at even deeper questions like, "what does our brand stand for?" and "why does our company need to exist?" With those questions solved, we can extend those answers to other aspects of branding such as product branding, branding design assets including logo, and messaging.
Starting with "why"
Beautiful branding is a reflection of an excellent answer to the question: "why does your business need to exist?" Your potential clients are looking for a solution to their problem, but on a deeper level, they're looking for a brand that they can connect with and rely upon. That's why a successful business should have this question carefully answered. When a customer clicks on your website or visits your store, they should encounter reminders of the greater values that they stand for, which will in turn create loyalty and a healthy, growing business for you.
How to Work with Splurge
Know exactly what you’re paying for, and how it's working for your business.
Schedule a free consultation and receive a customized proposal
Once the proposal is accepted, we hit the ground running on the established timeline
Gain 24/7, all-in-one visibility of your channels through your client dashboard
Brands We've Worked With
Why choose Splurge as your small business branding agency?
Eyes on the bigger picture
Digital marketing has become a necessity for businesses to survive, and mastering it with a team of experts that put long-term business value first can help your whole business thrive. Whether you want to build richer interactions with your target audience, make a name for yourself in the community, or grow to become an international entity, we're here for you.
Focus on driving business value
A more cohesive marketing strategy means more high-quality interactions with your target audience, more relevance, and more sales. We're here to help you build a better marketing foundation and to boost your reputation within your industry. Over time, the positive reviews and consistency will set a foundation for your business that will be difficult to diminish.
Industry-leading expertise
With consistency and dedication to representing your brand voice and industry expertise, we'll help you stand out from the crowd. Carefully researched and curated content will give your business value to your target audience, regardless of whether or not they're actively buying. We'll help you build trust with your high-quality leads, and make sure your ideal customer remembers your value to them when they're ready to buy.
Branding Staging FAQ's
What if I already have a logo and just need brand guidelines or other branding aspects?
The content we create for your business depends on the unique characteristics of your brand. We take the time to get to know your brand and scaling needs, and create relevant content based on your brand voice, values, and current content gaps. The types of online content we create for each of our clients have a unique tone, voice, audience, and brand personality.
How long will the branding process take?
If you're ready to dive in, we can begin your content marketing campaign today. We'll get to know your brand, build you a proposal, and meet with you to go over your content strategy options. Learn more about turning content visitors into leads on our webpage, or get in touch with our content marketers today to get started.
Do you do re-branding?
Even without a completed webpage, you can begin content marketing. Social media platforms can act as temporary solutions for websites under construction. We'll work with your branding needs to determine the best course of action for you, regardless of what your current online presence looks like.