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Client:
Sustained Leadership WBSwww.sustainedleadershipwbs.com
Services:
Content Strategy, Search Engine Optimization, Web Design & Development, Website Maintenance & Management, Website Hosting
Results:
● A new marketing platform to promote the new book● Book purchasing gateway● A new source of client Inquiries● Search engine visibility
The Brief
Leadership training, seminars, instructional materials, and self-proclaimed gurus are readily available in this industry today. However, Tom Reid is a veteran leadership coach and well respected in this industry.
The client approached us with a rather tall task of helping him promote his leadership book and create the appropriate sales funnels to help sell his services and his book launch. We went over the client's material and quickly realized how much value and expertise he truly had.
Our goal with this project was to create a marketing platform that would allow him to share, promote, sell, and educate his vast audience. Additionally, we were asked to deliver a digital platform that was mobile responsive, easy to navigate, and ultimately guided users to purchase the book across the various online book retailers
The Solution
We went through the project brief, objectives, roadmap, and strategy sessions with a fine-toothed comb in order to come up with a marketing plan that we believe would truly showcase the value and expertise that the client’s material really had.
We communications platform to allow for public registration to the client's monthly webinars, a blog to share the latest news and developments, and most importantly, an easy and intuitive connection to all major book retailers for book purchases.
Website Design & DevelopmentWe analyzed the industry and the top-performing competitors to deliver a website design that will truly stand out from the crowd. We crafted user journeys and sales funnels into the design that encouraged visitors to learn more, purchase the book, and sign up for upcoming webinars. Lastly, we made sure to develop all this great content in a mobile-optimized package and easy to use navigation.
Search Engine OptimizationUsing the latest search engine optimization techniques and best practices, we created a list of targeted keywords to be strategically incorporated onto all copywriting process and content development to ensure optimal search engine visibility.
The Results
The client was extremely happy with the output we delivered and was even more delighted with the performance and conversions the website delivered. Additionally, participants to the monthly webinars have been increasing at a steady pace and generating prospective leads. Overall, a great project that positions this book author to continue to develop his leadership coaching platform for years to come