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Maya's Cake Cartelwww.mayascakecartel.com (coming soon)
Content Strategy, Brand Strategy, Rebranding, Logo, Copywriting, Web Design & Development, Graphic Design, Digital Marketing, Website Maintenance & Management, Website Hosting
● The website now showcases the company's products and capabilities catalog● Increase in Client Inquiries● Search engine visibility● Brand consistency across all touchpoints
Designing a Brand to Grow IntoThis company had already been doing some social media marketing and was gaining referrals and new clientele through social media sites. However, they also needed to design and establish a uniform brand across all customer touchpoints, including the social media platforms they were not yet using. Maya’s Cake Cartel needed a unique design concept, standardization within the brand, and to reach a broader audience.
Because the company is so new, and this is Maya’s first business, we wanted to put together a brand concept that she could grow into. The company was already expanding and generating stable income, so it was unclear just how much growth potential Maya’s Cake Cartel might have. We created her brand strategy to reflect her young, entrepreneurial spirit, but to also be flexible and professional enough to reflect her imminent growth.
Branding / Logo / Identity Systems / Graphic DesignMaya needed a brand as unique and rich as her own products. We wanted to create something that would reflect Maya’s drive and passion for the business (at only 16 years old!) as well as the whimsy and celebratory colors and concepts that her products symbolize. Her branding and logo needed to be eye-catching and fun but also needed to be designed for her and her brand to grow into.
Our design for Maya’s brand became a marriage of charisma and professionalism, and Maya’s Cake Cartel will have many years of success with our final designs. We incorporated clean lines, a bright color pallet, subtle yet fun patterns, and sophistication through minimalism. Maya had some great concepts and ideas for us to play with, and our creative collaboration turned out beautifully.
Marketing MaterialsOnce the logo and branding design systems were developed, we got Maya started with a professional, yet eye-catching, business card and company letterhead. We applied the same design system across multiple physical marketing spaces, by designing her company sign, merchandise, and all product packaging. Now her sweet treats come in memorable cupcake box designs, complete with patterned tissue paper. We also created customized menus and optimized her existing social media accounts to reflect the same bold branding.
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